Samen groeien in onderwijs
Ons Middelbaar Onderwijs (OMO) (omo.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 44th percentile of 31255 Education brands.
Ons Middelbaar Onderwijs (OMO) is a Dutch non-profit association of secondary schools, headquartered in Tilburg, operating primarily in North Brabant. It offers a broad range of educational levels, from practical education (praktijkonderwijs) to gymnasium, serving students across the region. OMO's mission centers on providing education tailored to each student's needs while fostering core values of good education, good character, good living, and good conduct. The organization positions itself as a values-driven provider of quality secondary education for a diverse student population in North Brabant.
| Brand Name | Ons Middelbaar Onderwijs (OMO) |
|---|---|
| Domain | omo.nl |
| Industry | Education, Non-profit |
| Headquarters | Tilburg |
| Main Competitors | Carmelcollege (75/100), Lucas Onderwijs (72/100), Stichting Markland College, Stichting Voortgezet Onderwijs Amsterdam, Vereniging voor Christelijk Voortgezet Onderwijs (VCVO) |
Ranked #1,925,094 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ons Middelbaar Onderwijs (OMO) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ons Middelbaar Onderwijs is een vereniging van scholen voor voortgezet onderwijs, van praktijkonderwijs tot en met gymnasium, in voornamelijk Noord-Brabant." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Ons Middelbaar Onderwijs (OMO)?", Claude could identify the brand as of November 2026. Ons Middelbaar Onderwijs (OMO) is a large Dutch foundation that governs a network of around 30 secondary schools, mostly in the Noord-Brabant region of the Netherlands, offering various levels of secondary education from vmbo to gymnasium. Best known for Being one of the largest school boards for secondary education in the Netherlands.
When asked "Best brands similar to Ons Middelbaar Onderwijs (OMO)?", Claude would recommend Ons Middelbaar Onderwijs (OMO) as of November 2026. If someone asked about major Dutch secondary education organizations or school boards, OMO would naturally come up given its scale and regional presence.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ons Middelbaar Onderwijs (OMO)'s main competitors in Education: Carmelcollege (75/100), Lucas Onderwijs (72/100).
Sources: Brand Analyzer scan
OMO offers secondary education services across a wide spectrum of school types, including practical education (praktijkonderwijs), vocational tracks, and academic programs up to and including gymnasium. These services are delivered through its network of member schools located primarily in North Brabant, tailored to meet the varying educational needs of students.
Ons Middelbaar Onderwijs (OMO) is a non-profit association of secondary schools in the Netherlands, headquartered in Tilburg, that operates primarily in the province of North Brabant. It encompasses a wide range of school types, from practical education (praktijkonderwijs) to gymnasium, providing a comprehensive secondary education network for students in the region.
Ons Middelbaar Onderwijs (OMO) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Ons Middelbaar Onderwijs (OMO) is headquartered in Tilburg. Ons Middelbaar Onderwijs (OMO) operates in the Education category.
Sources: Wikidata
Ons Middelbaar Onderwijs (OMO) scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Ons Middelbaar Onderwijs (OMO) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
OMO is known for being a large association of secondary schools in North Brabant that offers a broad and diverse educational spectrum, covering everything from practical education to gymnasium, within a single values-driven organizational structure.
OMO's schools are used by students and their parents in North Brabant seeking secondary education options ranging from practical to gymnasium level. Additionally, the association serves onderwijsprofessionals (education professionals) who work within its member schools, supporting the delivery of education aligned with OMO's core values.
Ons Middelbaar Onderwijs (OMO) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ons Middelbaar Onderwijs (OMO) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (41/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,925,094 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ons Middelbaar Onderwijs (OMO) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ons Middelbaar Onderwijs (OMO): Our Lady of Victory School (73/100), Ologie (73/100), On Call International (73/100), One Nucleus (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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