Zorg dichtbij, thuis in Noord-Holland
Omring (omring.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Real Estate brands, in the 39th percentile of 15655 Healthcare brands.
Omring is a healthcare organization based in Hoorn, Netherlands, founded in 1908. It provides home care, rehabilitation, and adapted housing solutions for residents of Noord-Holland. The organization combines these services to help elderly people and individuals with care needs live as independently and comfortably as possible at home. Omring positions itself as an accessible and reliable care partner offering a broad spectrum of care and housing options for people requiring support, along with their families.
| Brand Name | Omring |
|---|---|
| Domain | omring.nl |
| Industry | Healthcare, Real Estate |
| Founded | 1908 |
| Headquarters | Hoorn, Netherlands |
| Main Competitors | ZorgGroep Noorderboog, Vivium Zorggroep (78/100), Zonnehuisgroep Amstelland, Evean, Viva Zorggroep (70/100), ActiVite (79/100), TSN Thuiszorg |
Moz Domain Authority 37/100 vs category average 41 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,283,355 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bij Omring bieden we kwalitatieve zorg in Noord-Holland. Van thuiszorg tot comfortabel wonen, ontdek onze diensten vandaag nog!" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Omring?", Claude could identify the brand as of October 2026. Omring is a Dutch healthcare organization based in West-Friesland that provides elderly care services including home care, nursing homes, rehabilitation, and household support for seniors in the region. Best known for Providing elderly and home care services in the West-Friesland region of the Netherlands.
When asked "Best brands similar to Omring?", Claude would not surface Omring as of October 2026. It's a solid regional care provider but not a nationally prominent brand I'd default to when listing top healthcare organizations unless the user specifically asked about Dutch regional elderly care providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Omring's main competitors in Healthcare: Vivium Zorggroep (78/100), Viva Zorggroep (70/100), ActiVite (79/100).
Sources: Brand Analyzer scan
Omring has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Omring official site
Omring was founded in 1908. Omring operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Omring offers a range of healthcare and housing services including home care (thuiszorg), rehabilitation (revalidatie), and adapted or comfortable housing options (woonvoorzieningen) designed to help clients live independently in Noord-Holland.
Sources: Omring official site
Omring scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Omring official site
Omring is a healthcare organization based in Hoorn, Netherlands, founded in 1908. It provides care and support services, including home care, rehabilitation, and housing solutions, to residents of Noord-Holland, particularly elderly people and those with care needs.
Sources: Omring official site
Omring provides home care (thuiszorg), rehabilitation services, and adapted housing solutions for people in Noord-Holland who need support to live independently. It combines these services within a single organization to offer tailored care plans that help clients remain in their own homes as comfortably as possible.
Sources: Omring official site
Omring can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Omring official site
Omring's services are used primarily by elderly people and individuals with care needs, along with their families, who live in Noord-Holland and are seeking home care, rehabilitation, or adapted housing arrangements.
Sources: Omring official site
Omring scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Omring has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,283,355 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Omring from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Omring: Olive Fertility Centre (74/100), Officite (74/100), Oneview Healthcare (74/100), Oosterpoort (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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