Building smarter with reclaimed materials
Opalis (opalis.eu) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Real Estate brands, Manufacturing brands, Other brands, in the 10th percentile of 13427 Real Estate brands.
Opalis is an architectural project developed by Rotor, a Belgian design and research collective. It operates as a directory and knowledge hub connecting architects, contractors, and homeowners with a network of professional dealers who supply reclaimed building materials. The platform aims to promote and facilitate sustainable building and renovation practices by offering documentation, dealer listings, and real project examples related to reuse of construction materials.
| Brand Name | Opalis |
|---|---|
| Domain | opalis.eu |
| Industry | Real Estate, Manufacturing |
| Parent Company / Owner | Rotor |
| Main Competitors | Salvoweb (76/100), Rotor Deconstruction (74/100), Habitat for Humanity ReStore (81/100), Excess Materials Exchange (65/100), The Reclaimed Flooring Co. |
Ranked #1,448,948 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To promote and facilitate building and renovating with reclaimed materials through a network of professional dealers." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Opalis?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific company, likely because 'Opalis' is a fairly niche or small real estate firm (possibly operating in Europe given the .eu domain) without enough presence in my training data.
When asked "Best brands similar to Opalis?", Claude would not surface Opalis as of November 2026. I can't confidently recommend a company I don't have verified knowledge of, so I wouldn't want to risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opalis's main competitors in Real Estate: Salvoweb (76/100), Rotor Deconstruction (74/100), Habitat for Humanity ReStore (81/100), Excess Materials Exchange (65/100).
Sources: Brand Analyzer scan
Opalis has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 11, trust 4, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opalis official site
Opalis offers a directory service connecting users to a network of professional dealers who supply reclaimed building materials, along with supporting documentation and examples of completed projects using such materials.
Sources: Opalis official site
Opalis connects architects, contractors, builders, and homeowners with a curated network of professional dealers who sell reclaimed building materials, while providing documentation and real project examples to support sustainable construction and renovation.
Sources: Opalis official site
Opalis scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Opalis official site
Opalis is an architectural project created by Rotor, a Belgian design and research collective, functioning as a directory and knowledge platform for sourcing reclaimed building materials.
Sources: Opalis official site
Opalis can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opalis official site
Opalis is used by architects, contractors, builders, and homeowners who are engaged in sustainable construction or renovation projects and seek reclaimed building materials.
Sources: Opalis official site
Opalis is known for being a trusted directory of professional dealers specializing in reclaimed building materials, developed as part of an architectural initiative by Rotor.
Sources: Opalis official site
Opalis scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opalis has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (4/100). It benefits from a global traffic rank of #1,448,948 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (November 2026), Claude could not identify Opalis from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opalis: Oneida County, WI (63/100), Olsen Associates, Inc. (63/100), Orange Tree Properties (63/100), Orion Group Holdings, Inc. (63/100).
A step up - brands to learn from: Zug Estates (71/100), Ed. Züblin AG (71/100).
Category leader: Chaos (95/100).
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