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Opel (opel.fr) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, in the 96th percentile of 5167 Automotive brands.
Opel is a German automobile manufacturer founded in 1862, headquartered in Rüsselsheim am Main. Historically linked to General Motors, the brand now operates as a subsidiary of Stellantis. Opel produces a broad range of vehicles including cars, SUVs, and commercial vans, with an emphasis on electric and hybrid models. In France, Opel markets new vehicles to private individuals and professionals, offering options such as electric leasing programs aimed at making modern mobility more accessible.
| Brand Name | Opel |
|---|---|
| Domain | opel.fr |
| Industry | Automotive |
| Founded | 1862 |
| Headquarters | Rüsselsheim am Main |
| Parent Company / Owner | General Motors |
| CEO | Florian Huettl |
| Main Competitors | Peugeot (90/100), Citroën (89/100), Renault (89/100), Volkswagen (89/100), Ford (72/100), Fiat (88/100), Toyota (91/100), Skoda (83/100), Dacia |
Moz Domain Authority 52/100 vs category average 40 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #345,075 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Opel has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Découvrez la gamme de voitures, de SUV et de véhicules utilitaires Opel. Configurez, demandez un essai et achetez une voiture Opel neuve ou d" (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, Facebook, Instagram, LinkedIn, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Opel?", Claude could identify the brand as of October 2026. Opel is a German automobile manufacturer founded in 1862, originally producing sewing machines and bicycles before moving into cars, and it has been a major European mass-market car brand for over a century. It's now part of the Stellantis group and offers a range of cars from co Best known for Affordable, mass-market cars for the European market, especially models like the Corsa and Astra.
When asked "Best brands similar to Opel?", Claude would recommend Opel as of October 2026. Opel is a well-established, mainstream European automotive brand worth mentioning alongside similar brands like Peugeot, Renault, or Volkswagen.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opel's main competitors in Automotive: Peugeot (90/100), Citroën (89/100), Renault (89/100), Volkswagen (89/100), Ford (72/100).
Sources: Brand Analyzer scan
Opel has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 55, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opel official site
Opel was founded in 1862. Opel operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Opel is headquartered in Rüsselsheim am Main. Opel operates in the Automotive category.
Sources: Wikidata
Opel scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Opel official site
Opel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opel official site
Opel offers a range of new vehicles including passenger cars, SUVs, and commercial utility vans. Its lineup includes electric, hybrid, and traditional combustion models, catering to both private individuals and professional buyers. The company also provides services such as vehicle configuration, test drive requests, and financing or leasing options, including social electric leasing programs in France.
Sources: Opel official site
Opel is owned by or part of General Motors. Opel operates in the Automotive category.
Sources: Wikidata
Opel is a German automobile manufacturer founded in 1862 and headquartered in Rüsselsheim am Main. It produces passenger cars, SUVs, and commercial vehicles, and currently operates as part of the Stellantis group, having previously been a subsidiary of General Motors. Opel is led by CEO Florian Huettl and markets its vehicles across Europe, including in France through opel.fr.
Sources: Opel official site
Opel designs, manufactures, and sells a range of vehicles including cars, SUVs, and utility vans. The company offers both traditional combustion models and electric or hybrid alternatives. On its French website, Opel allows customers to configure vehicles, request test drives, and purchase new or used cars, with specific programs like electric leasing aimed at individuals and businesses.
Sources: Opel official site
Opel scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opel has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #345,075 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Opel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opel: Numa (87/100), NSK (87/100), OSF Digital (87/100), Overdrive (87/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.