Zorg en welzijn in de Gelderse Vallei
Opella (opella.nl) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 43rd percentile of 14254 Healthcare brands.
Opella (opella.nl) is a Dutch healthcare and non-profit organization based in the Gelderse Vallei region of the Netherlands. It provides care and support to elderly people, families, and individuals needing short- or long-term assistance, including nursing home care, home nursing, home care, rehabilitation, treatment, day activities, and social work. Opella emphasizes person-centered care delivered in collaboration with family, neighborhood, and regional partners, focusing on who a person is rather than solely on their care needs.
| Brand Name | Opella |
|---|---|
| Domain | opella.nl |
| Industry | Healthcare, Non-profit |
| Founded | 2018 |
| Headquarters | Neuilly-sur-Seine |
| Parent Company / Owner | Sanofi |
| Main Competitors | Sensire (77/100), Vivium Zorggroep (78/100), Envida (77/100), Beweging 3.0 (75/100), Icare Thuiszorg (79/100), TriviumMeulenbeltZorg (TMZ) (71/100) |
Moz Domain Authority 30/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Opella is er voor ouderen, voor gezinnen en voor iedereen die tijdelijk of langdurig ondersteuning nodig heeft. U kunt bij ons terecht voor verpleeghuiszorg, wijkverpleging, thuisz…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opella's main competitors in Healthcare: Sensire (77/100), Vivium Zorggroep (78/100), Envida (77/100), Beweging 3.0 (75/100), Icare Thuiszorg (79/100).
Sources: Brand Analyzer scan
Opella has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opella official site
Opella was founded in 2018. Opella operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Opella is headquartered in Neuilly-sur-Seine. Opella operates in the Healthcare category.
Sources: Wikidata
Opella scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Opella official site
Opella can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opella official site
Opella offers nursing home care, district/home nursing (wijkverpleging), home care (thuiszorg), rehabilitation (revalidatie), medical treatment (behandeling), day activities (dagbesteding), and social work (maatschappelijk werk) for elderly people, families, and others needing short- or long-term support.
Sources: Opella official site
Opella is owned by or part of Sanofi. Opella operates in the Healthcare category.
Sources: Wikidata
Opella scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opella has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opella: OnviSource (75/100), OnShift (75/100), Open Ephys (75/100), OpenMined (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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