Trusted Connections That Matter Most
Neustar (opencnam.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Technology brands, Finance brands, in the 38th percentile of 6397 Marketing & Advertising brands.
Neustar is an American technology company founded in 1996 and headquartered in Sterling, Virginia. It provides marketing intelligence, fraud prevention, and secure communications solutions that help businesses verify identities and connect with customers. Neustar's offerings are now integrated into TransUnion's TruAudience, TruValidate, and TruContact product suites. The company serves businesses and enterprises across marketing, technology, and finance sectors seeking to authenticate customer interactions and protect against fraud.
| Brand Name | Neustar |
|---|---|
| Domain | opencnam.com |
| Industry | Marketing & Advertising, Technology |
| Founded | 1996 |
| Headquarters | Sterling |
| Parent Company / Owner | TransUnion |
| Main Competitors | Experian (92/100), Equifax (77/100), LexisNexis Risk Solutions, Twilio (95/100), Acxiom (92/100), Epsilon (88/100), Whitepages Pro (94/100), Telesign (86/100) |
Moz Domain Authority 32/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #884,283 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Neustar has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Neustar Enables Trusted Connections Between Companies and People at the Moments That Matter the Most." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Neustar?", Claude could identify the brand as of September 2026. Neustar is a large information services and technology company best known for identity resolution, real-time telecom data, risk and fraud solutions, and marketing analytics; OpenCNAM was a caller ID name (CNAM) lookup API service that Neustar acquired to bolster its telecom data Best known for Identity resolution and telecom data services, including caller ID (CNAM) lookups and marketing/risk analytics.
When asked "Best brands similar to Neustar?", Claude would recommend Neustar as of September 2026. Neustar is a well established name in identity and marketing data services, so it's a natural mention alongside similar data-driven marketing/identity companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Neustar's main competitors in Marketing & Advertising: Experian (92/100), Equifax (77/100), Twilio (95/100), Acxiom (92/100), Epsilon (88/100).
Sources: Brand Analyzer scan
Neustar has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 26, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Neustar official site
Neustar was founded in 1996. Neustar operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Neustar is headquartered in Sterling. Neustar operates in the Marketing & Advertising category.
Sources: Wikidata
Neustar scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Neustar official site
Neustar is an American technology company, founded in 1996 and headquartered in Sterling, Virginia, that provides marketing, fraud prevention, and secure communications solutions. It is now part of TransUnion, with its offerings integrated into TransUnion's TruAudience, TruValidate, and TruContact product lines.
Sources: Neustar official site
Neustar enables trusted connections between companies and people by combining marketing intelligence, fraud prevention, and communications solutions. It helps businesses verify identities, detect and prevent fraudulent activity, and engage customers securely at critical moments of interaction.
Sources: Neustar official site
Neustar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Neustar official site
Neustar offers marketing intelligence solutions, fraud prevention tools, and secure communications services designed to help businesses verify customer identities, detect fraudulent activity, and engage customers authentically. These capabilities are now offered under TransUnion's TruAudience (marketing), TruValidate (fraud/identity), and TruContact (communications) product suites.
Sources: Neustar official site
Neustar is known for its identity verification, fraud prevention, and marketing intelligence solutions that help businesses authenticate customer interactions. Its capabilities have been incorporated into TransUnion's TruAudience, TruValidate, and TruContact suites following its acquisition.
Sources: Neustar official site
Neustar's solutions are used by businesses and enterprises that need marketing intelligence, fraud prevention, and secure communications tools to better engage and protect their customers. This includes organizations across various sectors seeking to verify identities and ensure trusted interactions at key customer touchpoints.
Sources: Neustar official site
Neustar scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Neustar has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #884,283 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 32/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Neustar from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Neustar: Online Dialogue (74/100), Airtasker (74/100), Opp (74/100), ORAI Robotics (74/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.