The NIL Deals Platform for Athletes
Opendorse (opendorse.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Marketing & Advertising brands, Technology brands, in the 82nd percentile of 8754 Sports & Fitness brands.
Opendorse is a Lincoln-based company founded in 2013 that operates an NIL (name, image, and likeness) marketplace connecting collegiate athletes with brands, schools, and collectives. The platform enables athletes to monetize their personal brand through sponsored deals and partnerships, while giving brands and collectives direct access to athlete talent. Opendorse serves athletes, fans, brands, and educational institutions within the sports and marketing technology space.
| Brand Name | Opendorse |
|---|---|
| Domain | opendorse.com |
| Industry | Sports & Fitness, Marketing & Advertising |
| Founded | 2013 |
| Headquarters | Lincoln |
| Main Competitors | INFLCR (79/100), Teamworks (85/100), Basepath (62/100), MarketPryce (71/100), Icon Source (73/100) |
Moz Domain Authority 58/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #333,115 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The best NIL deal marketplace for athletes to build and monetize their name, image, and likeness value. Support your favorite collegiate athlete." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Opendorse?", Claude could identify the brand as of October 2026. Opendorse is a technology platform that helps athletes manage and monetize their personal brand through endorsement deals, social media sponsorships, and NIL (Name, Image, Likeness) compensation, connecting athletes with brands and schools for sponsored content opportunities. Best known for Being a leading platform for athlete NIL deals and endorsement marketing, especially prominent since college athletes gained NIL rights in 2021.
When asked "Best brands similar to Opendorse?", Claude would recommend Opendorse as of October 2026. It's one of the most recognized and widely used platforms in the NIL and athlete endorsement space, making it a natural mention for anyone asking about similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opendorse's main competitors in Sports & Fitness: INFLCR (79/100), Teamworks (85/100), Basepath (62/100), MarketPryce (71/100), Icon Source (73/100).
Sources: Brand Analyzer scan
Opendorse is an NIL (name, image, and likeness) deal marketplace that connects collegiate athletes with brands, schools, and collectives. Founded in 2013 and headquartered in Lincoln, Nebraska, it provides a platform for athletes to build and monetize their personal brand value through sponsorships and partnerships.
Sources: Opendorse official site
Opendorse has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 49, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opendorse official site
Opendorse was founded in 2013. Opendorse operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Opendorse is headquartered in Lincoln. Opendorse operates in the Sports & Fitness category.
Sources: Wikidata
Opendorse operates a marketplace that facilitates NIL deals between collegiate athletes and brands, collectives, and schools. It helps athletes manage and monetize their name, image, and likeness by connecting them with marketing and sponsorship opportunities, while giving brands and collectives direct access to athlete partnerships.
Sources: Opendorse official site
Opendorse scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Opendorse official site
Opendorse offers an NIL marketplace platform that facilitates deals between collegiate athletes and brands, schools, and collectives. Services include tools for athletes to build and monetize their name, image, and likeness value, and tools for brands and collectives to access and manage athlete partnerships.
Sources: Opendorse official site
Opendorse can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opendorse official site
Opendorse is known for being a leading NIL marketplace platform for collegiate athletes, enabling them to monetize their name, image, and likeness through deals with brands, collectives, and schools.
Sources: Opendorse official site
Opendorse is used by collegiate athletes seeking to monetize their name, image, and likeness, as well as brands, schools, and collectives seeking NIL marketing and partnership opportunities with athletes. Sports fans supporting collegiate athletes are also part of its audience.
Sources: Opendorse official site
Opendorse scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opendorse has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #333,115 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Opendorse from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opendorse: OPEN Cycle (82/100), OnTheSnow (82/100), Optimum Nutrition (82/100), Outdoor Voices (82/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
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