Simple, accurate exchange rate data
Open Exchange Rates (openexchangerates.org) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among SaaS brands, Finance brands, Technology brands. Among 18521 SaaS brands analyzed, Open Exchange Rates ranks in the 52nd percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 77/100, Digital Presence 94/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 87/100, AI Discoverability 47/100, Brand Authority 33/100.
Open Exchange Rates is a SaaS company providing a developer-focused API for exchange rates and currency conversion data. It positions itself as the original transparent and trustworthy source for currency data, used by over 100,000 developers and major brands such as Shopify. The company targets developers, startups, and businesses that need reliable, accurate currency conversion for their applications and platforms, emphasizing simplicity, accuracy, and transparency in its data delivery.
| Brand Name | Open Exchange Rates |
|---|---|
| Domain | openexchangerates.org |
| Industry | SaaS, Finance |
| Main Competitors | Xignite, Currencylayer (78/100), Fixer (85/100), CurrencyAPI, Exchange Rates API, XE (93/100), Oanda (88/100), Alpha Vantage (71/100) |
Moz Domain Authority 47/100 vs category average 35 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #95,720 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The original simple, accurate and transparent exchange rates and currency conversion data API." (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on GitHub, Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Open Exchange Rates scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Exchange Rates has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #95,720 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Open Exchange Rates from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Open Exchange Rates?", Claude could identify the brand as of August 2026. Open Exchange Rates is a service that provides currency conversion and exchange rate data via a simple API, sourcing rates from multiple markets and financial data providers. It's widely used by developers to add real-time and historical currency data to apps, e-commerce platform Best known for Providing a simple, developer-friendly API for real-time and historical currency exchange rate data.
When asked "Best brands similar to Open Exchange Rates?", Claude would recommend Open Exchange Rates as of August 2026. It's a well-known, reliable choice for developers needing currency data APIs, often mentioned alongside services like Fixer.io or CurrencyLayer.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Exchange Rates's main competitors include Xignite, Currencylayer, Fixer (85/100), CurrencyAPI, Exchange Rates API. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Open Exchange Rates and XE are competitors in SaaS. Brand Analyzer scores Open Exchange Rates at 74/100 and XE at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Open Exchange Rates include Xignite, Currencylayer, Fixer (85/100), CurrencyAPI, Exchange Rates API. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Open Exchange Rates has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 29, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Exchange Rates official site
Open Exchange Rates scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Open Exchange Rates official site
Open Exchange Rates offers an API providing exchange rate and currency conversion data. This service is designed to be flexible, fast, and affordable, catering to developers and businesses that need to integrate accurate currency data into their software applications and platforms.
Sources: Open Exchange Rates official site
Open Exchange Rates is a SaaS company that provides an API delivering exchange rate and currency conversion data. It describes itself as the original simple, accurate, and transparent source for this type of data, built specifically for developers and businesses that need to integrate currency information into their applications.
Sources: Open Exchange Rates official site
Open Exchange Rates can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Exchange Rates official site
Open Exchange Rates is used by developers, startups, and businesses that require reliable and accurate currency conversion and exchange rate data for their applications and platforms. Its user base includes over 100,000 developers and major brands such as Shopify.
Sources: Open Exchange Rates official site
Open Exchange Rates is known for being an original, simple, and transparent source of currency exchange rate data delivered via API. It is recognized for its developer-friendly approach and for being trusted by over 100,000 developers and major brands, including Shopify.
Sources: Open Exchange Rates official site
Open Exchange Rates is popular because it offers a flexible, fast, and affordable currency conversion API that is designed specifically for developers. Its positioning as an original, transparent, and trustworthy data source, combined with adoption by over 100,000 developers and major brands such as Shopify, contributes to its popularity among businesses needing currency data.
Sources: Open Exchange Rates official site
Ranked closest to Open Exchange Rates: Opendate (74/100), ON Social (74/100), OpenSolar (74/100), OpenTech Alliance (74/100).
A step up - brands to learn from: Zuppler (81/100), Zuper (81/100).
Category leader: Hostinger (97/100).