More than just grain
Openfield (openfield.co.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Other brands, in the 42nd percentile of 11438 Food & Beverage brands.
Openfield is a British grain marketing and arable inputs co-operative founded in 2008 and headquartered in Colsterworth. It is described as Britain's only national grain market and arable inputs co-operative, giving farmer-shareholders access to scale and trading expertise to secure better deals for their grain. Beyond grain trading, Openfield offers seed, fertiliser, and storage services, positioning itself as a farmer-owned partner supporting British grain for British food and drink.
| Brand Name | Openfield |
|---|---|
| Domain | openfield.co.uk |
| Industry | Food & Beverage, Other |
| Founded | 2008 |
| Headquarters | Colsterworth |
| Main Competitors | Frontier Agriculture (79/100), Camgrain, Gleadell Agriculture, ADM Agriculture, Glencore Agriculture UK |
Moz Domain Authority 30/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Openfield: Our vision is to be an integral part of our farmers" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Openfield?", Claude could identify the brand as of October 2026. Openfield is the UK's largest farmer-owned grain marketing and arable business, handling the marketing, storage and trading of cereals and oilseeds on behalf of its farmer members. Best known for Being the UK's biggest farmer-owned grain marketing cooperative.
When asked "Best brands similar to Openfield?", Claude would not surface Openfield as of October 2026. It's a grain trading and agricultural supply chain business rather than a consumer-facing food and beverage brand, so it wouldn't come up if someone's asking about typical F&B brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Openfield offers grain marketing services that give farmer-shareholders access to scale and trading expertise, along with arable inputs including seed and fertiliser. It also provides grain storage services, supporting the supply chain from British farms to British food and drink production.
Sources: Openfield official site
Openfield is Britain's only national grain market and arable inputs co-operative, owned by farmer-shareholders. Founded in 2008 and headquartered in Colsterworth, it combines grain marketing with the supply of seed, fertiliser, and storage services for British arable farmers.
Sources: Openfield official site
Openfield has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Openfield official site
Openfield was founded in 2008. Openfield operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Openfield is headquartered in Colsterworth. Openfield operates in the Food & Beverage category.
Sources: Wikidata
Openfield markets and trades grain on behalf of its farmer-shareholders, using collective scale and trading expertise to secure favourable deals. It also supplies arable inputs such as seed and fertiliser, and provides grain storage services, aiming to be an integral part of its farmers' businesses.
Sources: Openfield official site
Openfield scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Openfield official site
Openfield is known for being Britain's only national grain marketing and arable inputs co-operative, structured as a farmer-owned organisation that pools grain from shareholders to negotiate better trading terms and supports British grain supply chains for food and drink production.
Sources: Openfield official site
Openfield can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Openfield official site
Openfield is used by British arable farmers and grain producers who become farmer-shareholders seeking a cooperative partner for grain marketing, access to arable inputs like seed and fertiliser, and grain storage services.
Sources: Openfield official site
Openfield scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Openfield has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Openfield from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Openfield: O Olive Oil (74/100), OBWS (Official Black Wall Street) (74/100), ORIJEN (74/100), Orsero Group (74/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.