Track SEC Insider Trading Data
OpenInsider (openinsider.com) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Finance brands, Technology brands, in the 3rd percentile of 12854 Finance brands.
OpenInsider is a free online tool that provides access to SEC Form 4 insider trading filings. It offers a screener allowing users to track insider buying and selling activity across sectors and customizable timeframes. The platform is positioned as a transparent, no-cost resource for individual investors, traders, and financial analysts seeking insider trading data sourced directly from SEC filings to support investment decision-making.
| Brand Name | OpenInsider |
|---|---|
| Domain | openinsider.com |
| Industry | Finance, Technology |
| Main Competitors | InsiderMonkey (82/100), GuruFocus (73/100), SEC EDGAR Full-Text Search (81/100), Insider Monitor, MarketBeat (91/100), Finviz (79/100), Barchart (75/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #242,528 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "|Filing Date |All dates Custom Latest day Last 3 days Last 1 week Last 2 weeks Last 1 month Last 2 months Last 3 months Last 6 months Last 1 year Last 2 years Last 4 years |" (Meta description: 38 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OpenInsider?", Claude could identify the brand as of October 2026. OpenInsider is a free website that tracks and aggregates insider trading data filed with the SEC, showing when corporate executives, directors, and large shareholders buy or sell shares of their own companies. Best known for Providing free, searchable SEC Form 4 insider buying and selling data for publicly traded companies.
When asked "Best brands similar to OpenInsider?", Claude would recommend OpenInsider as of October 2026. It's a widely used free resource among retail investors specifically for tracking insider stock transactions, so it fits naturally if someone asks for tools similar to it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OpenInsider's main competitors in Finance: InsiderMonkey (82/100), GuruFocus (73/100), SEC EDGAR Full-Text Search (81/100), MarketBeat (91/100), Finviz (79/100).
Sources: Brand Analyzer scan
OpenInsider offers a free online screener for SEC Form 4 insider trading filings, with filtering by filing date (ranging from the latest day to up to four years) and other criteria to help users analyze insider buying and selling trends across sectors.
Sources: OpenInsider official site
OpenInsider is a free website that aggregates and presents SEC Form 4 insider trading filings, allowing users to search and filter insider buying and selling activity by company, sector, and filing date.
Sources: OpenInsider official site
OpenInsider has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OpenInsider official site
OpenInsider provides a screener for SEC Form 4 filings, enabling users to track corporate insider stock transactions-such as buys and sells by executives and directors-across different sectors and customizable timeframes ranging from the latest day to several years.
Sources: OpenInsider official site
OpenInsider scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OpenInsider official site
OpenInsider is known for offering a free, detailed screener of SEC Form 4 insider trading data, with filtering options by filing date ranges such as last 3 days, last 1 week, or last 4 years.
Sources: OpenInsider official site
OpenInsider can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OpenInsider official site
OpenInsider is used by individual investors, traders, and financial analysts who seek insider trading data from SEC filings to inform stock market decisions.
Sources: OpenInsider official site
OpenInsider scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OpenInsider has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #242,528 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify OpenInsider from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OpenInsider: New York State Insurance Fund (NYSIF) (53/100), North American Interests (53/100), Options Analytix (53/100), PACE Equity (53/100).
A step up - brands to learn from: Yirendai (宜人贷) (56/100), Uncapped (56/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.