Helping others as much as we can
Coefficient Giving (openphilanthropy.org) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands. Among 1447 Non-profit brands analyzed, Coefficient Giving ranks in the 66th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 100/100, Visual Identity 84/100, Messaging Clarity 100/100, Trust Foundation 83/100, AI Discoverability 68/100, Brand Authority 47/100.
Coefficient Giving is an American grantmaking foundation and philanthropic advisor headquartered in San Francisco. Founded in 2017, it has directed over $6 billion in grants since 2014, partnering with major donors to direct resources toward high-impact causes such as global health, biosecurity, pandemic preparedness, farm animal welfare, and scientific research. The organization operates as a research-driven funder, aiming to maximize the impact of charitable giving for foundations and donors seeking effective philanthropic outcomes.
| Brand Name | Coefficient Giving |
|---|---|
| Domain | openphilanthropy.org |
| Industry | Non-profit, Healthcare |
| Founded | 2017 |
| Headquarters | San Francisco |
| Main Competitors | GiveWell (83/100), Founders Pledge (78/100), Longview Philanthropy (78/100), Bill & Melinda Gates Foundation, MacArthur Foundation (81/100), Schmidt Futures, Effective Altruism Funds |
Moz Domain Authority 56/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #457,700 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coefficient Giving has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Coefficient has directed over $6 billion in grants since 2014. Our mission is to help others as much as we can with the resources available to us." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Coefficient Giving scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coefficient Giving has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #457,700 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coefficient Giving's main competitors include GiveWell (83/100), Founders Pledge (78/100), Longview Philanthropy (78/100), Bill & Melinda Gates Foundation, MacArthur Foundation. These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Coefficient Giving and GiveWell are competitors in Non-profit. Brand Analyzer scores Coefficient Giving at 79/100 and GiveWell at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Coefficient Giving include GiveWell (83/100), Founders Pledge (78/100), Longview Philanthropy (78/100), Bill & Melinda Gates Foundation, MacArthur Foundation. Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Coefficient Giving is an American grantmaking foundation and philanthropic funder/advisor headquartered in San Francisco. Founded in 2017, it has directed over $6 billion in grants since 2014. Its mission is to help others as much as possible with the resources available, and it operates in the non-profit, healthcare, and education categories.
Sources: Coefficient Giving official site
Coefficient Giving has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 46, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coefficient Giving official site
Coefficient Giving was founded in 2017. Coefficient Giving operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coefficient Giving is headquartered in San Francisco. Coefficient Giving operates in the Non-profit category.
Sources: Wikidata
Coefficient Giving offers grantmaking services and philanthropic advisory support. It partners with donors and foundations to identify high-impact causes and allocate funding effectively, focusing on areas such as global health, biosecurity, pandemic preparedness, farm animal welfare, and scientific research.
Sources: Coefficient Giving official site
Coefficient Giving partners with major philanthropic donors, foundations, and organizations to research and direct funding toward high-impact global causes. It acts as both a grantmaker and an advisor, helping donors identify and support initiatives in areas such as global health, biosecurity, pandemic preparedness, farm animal welfare, and scientific research, with the goal of maximizing charitable impact.
Sources: Coefficient Giving official site
Coefficient Giving scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coefficient Giving official site
Coefficient Giving is known for having directed over $6 billion in grants since 2014, and for its research-driven approach to philanthropy that focuses on high-impact causes such as biosecurity, pandemic preparedness, and scientific progress.
Sources: Coefficient Giving official site
Coefficient Giving can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coefficient Giving official site
Coefficient Giving's services are used by major philanthropic donors, foundations, and organizations seeking to strategically direct charitable resources toward high-impact global causes, including global health, biosecurity, farm animal welfare, and scientific research.
Sources: Coefficient Giving official site
Ranked closest to Coefficient Giving: National Wild Turkey Federation (79/100), NRMCA (79/100), ParishSOFT (79/100), PragerU (79/100).
A step up - brands to learn from: World Aquatics (81/100), United States Golf Association (USGA) (81/100).
Category leader: PBS (97/100).