Transforming NYC Streets
Open Plans (openplans.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 28th percentile of 3122 Non-profit brands.
Open Plans is a New York City-based nonprofit organization founded in 1999. It promotes a people-first street culture through grassroots advocacy and policy change, prioritizing community, safety, joy, mobility, and empowerment. The organization works to create structural change and cultural shifts in how NYC streets are designed and used, empowering residents through tools of information, education, and civic activation to shape more livable, people-centered communities.
| Brand Name | Open Plans |
|---|---|
| Domain | openplans.org |
| Industry | Non-profit |
| Founded | 1999 |
| Headquarters | New York |
| Main Competitors | Transportation Alternatives, Streetsblog, Urban Land Institute (72/100), Project for Public Spaces, StreetsPAC |
Moz Domain Authority 52/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,034,006 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Open Plans promotes a people-first street culture that prioritizes community, safety, joy, mobility and empowerment. Using grassroots advocacy and policy change, Open Plans create…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Plans is a nonprofit urbanist organization based in New York City, founded in 1999. It is a civic engagement organization focused on promoting a people-first street culture that prioritizes community, safety, joy, mobility, and empowerment. Through grassroots advocacy and policy change, Open Plans works to create structural change and cultural shifts in how NYC streets are designed, used, and experienced by residents.
Sources: Open Plans official site
Open Plans has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 46, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Plans official site
Open Plans was founded in 1999. Open Plans operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Open Plans is headquartered in New York. Open Plans operates in the Non-profit category.
Sources: Wikidata
Open Plans uses grassroots advocacy and policy change to transform NYC streets into people-first spaces. The organization empowers residents to shape their communities through tools of information, education, and civic activation. Its work targets structural change and cultural shifts aimed at creating livable streets that prioritize community needs, safety, mobility, and empowerment over car-centric design and usage.
Sources: Open Plans official site
Open Plans scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Open Plans official site
Open Plans can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Plans official site
Open Plans primarily serves NYC residents and communities seeking safer, more livable streets with improved mobility and empowerment. Its grassroots advocacy model suggests it engages directly with neighborhood residents, community groups, and civic stakeholders in New York City who are interested in shaping local street policy and culture.
Sources: Open Plans official site
Open Plans is known for promoting a people-first street culture in New York City through grassroots advocacy and policy change. The organization is recognized for empowering NYC residents and communities to advocate for safer, more livable streets, and for pursuing both structural change and cultural shifts in urban street design and use.
Sources: Open Plans official site
Open Plans scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Plans has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,034,006 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Plans: OpenBeta (72/100), Business NSW (72/100), Paperboat (72/100), PatronManager (72/100).
A step up - brands to learn from: World Aquatics (81/100), Words Without Borders (81/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.