Ihre Pressemitteilung heute online
openPR (openpr.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Media & Entertainment brands, in the 53rd percentile of 8554 Marketing & Advertising brands.
openPR (openpr.de) is a German online press portal that has operated for about 20 years, allowing companies, self-employed individuals, and organizations to publish press releases free of charge. The platform aims to increase the online visibility of its users, particularly in Google search results. It positions itself as a leading, free German-language press distribution service for businesses seeking simple, no-cost PR distribution.
| Brand Name | openPR |
|---|---|
| Domain | openpr.de |
| Industry | Marketing & Advertising, Media & Entertainment |
| Main Competitors | PresseBox (76/100), PR-Gateway (71/100), firmenpresse (70/100), lifePR (75/100), PRWeb (93/100), PR Newswire (83/100) |
Moz Domain Authority 54/100 vs category average 38 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #55,311 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "PR Portal online + Deutschland ▶️ Jetzt Online Pressemitteilungen kostenlos verbreiten mit dem Presseportal openPR ✅ 20 Jahre online PR." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is openPR?", Claude could identify the brand as of October 2026. openPR.de is a free German-language press release distribution platform where companies can publish and distribute press releases online to gain visibility and backlinks. Best known for being a free online press release distribution service in Germany.
When asked "Best brands similar to openPR?", Claude would recommend openPR as of October 2026. It's a well-known, widely used free PR distribution site in the German-speaking market, often mentioned alongside similar services for online press releases.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
openPR's main competitors in Marketing & Advertising: PresseBox (76/100), PR-Gateway (71/100), firmenpresse (70/100), lifePR (75/100), PRWeb (93/100).
Sources: Brand Analyzer scan
openPR has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 48, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: openPR official site
openPR scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: openPR official site
openPR is a German online press portal (Presseportal) that enables companies, self-employed individuals, and organizations to publish press releases online free of charge. It has been operating for about 20 years and focuses on helping businesses in Germany distribute PR content and improve their online visibility.
Sources: openPR official site
openPR provides a free platform where businesses and organizations can submit and publish press releases online. The service is designed to help users distribute company news, announcements, and other press material to a wider audience, with the stated benefit of improving visibility in search engines like Google.
Sources: openPR official site
openPR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: openPR official site
openPR offers a free online press release publishing service, allowing companies, self-employed individuals, and organizations to create and distribute press materials through its portal. The core offering centers on press release submission and publication aimed at increasing online visibility for users.
Sources: openPR official site
openPR is used primarily by companies, self-employed professionals, and organizations based in Germany who want to distribute press releases online without cost and improve their visibility on search engines such as Google.
Sources: openPR official site
openPR is known for being an established, long-running German press release portal that has offered free publication of press releases for roughly 20 years. It is recognized within the German PR and marketing space as a straightforward, cost-free channel for online press distribution.
Sources: openPR official site
openPR scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
openPR has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #55,311 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify openPR from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to openPR: OpenGraph.io (77/100), ON Social (77/100), Options Group (77/100), OST Global Solutions (77/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.