Hong Kong's Most Popular Dining Guide
OpenRice (openrice.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Media & Entertainment brands, Technology brands, in the 94th percentile of 5067 Food & Beverage brands.
OpenRice.com is a Hong Kong-based dining guide platform founded in 1999 that helps users discover restaurants through reviews written by real local diners. The site organizes restaurant listings by district (e.g., Central, Causeway Bay, TST) and cuisine type (e.g., French, Italian, Chinese, Japanese, buffet). In addition to reviews, OpenRice offers restaurant discount coupons and recipes, positioning itself as Hong Kong's most trusted and comprehensive resource for dining recommendations for both local residents and visitors.
| Brand Name | OpenRice |
|---|---|
| Domain | openrice.com |
| Industry | Food & Beverage, Media & Entertainment |
| Founded | 1999 |
| Headquarters | Hong Kong |
| Main Competitors | TripAdvisor (97/100), Yelp (90/100), Google Maps (92/100), Chope (84/100), Eatigo (85/100), Zomato (88/100) |
Moz Domain Authority 80/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #31,088 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "OpenRice.com is Hong Kong's most popular dining guide to help people find places to eat based on the restaurant reviews written by real local people. OpenRice also offers rest…" (Meta description: 71 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is OpenRice?", Claude could identify the brand as of September 2026. OpenRice is a Hong Kong-based restaurant guide and food discovery platform that lets users search for restaurants, read and write reviews, view menus and photos, and make reservations. It's one of the most popular restaurant review sites in Hong Kong and has expanded to other Asi Best known for Being Hong Kong's leading restaurant review and discovery platform.
When asked "Best brands similar to OpenRice?", Claude would recommend OpenRice as of September 2026. It's a go-to app for finding restaurants and reading reviews in Hong Kong and parts of Asia, comparable to Yelp or TripAdvisor's dining section in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OpenRice's main competitors in Food & Beverage: TripAdvisor (97/100), Yelp (90/100), Google Maps (92/100), Chope (84/100), Eatigo (85/100).
Sources: Brand Analyzer scan
OpenRice offers a restaurant search engine and directory, user-submitted restaurant reviews, restaurant listings organized by district and cuisine, restaurant discount coupons, and recipes.
Sources: OpenRice official site
OpenRice is Hong Kong's most popular dining guide website, founded in 1999, that helps people find restaurants based on reviews written by real local diners. It functions as a restaurant search engine covering districts and cuisines across Hong Kong.
Sources: OpenRice official site
OpenRice has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 48, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OpenRice official site
OpenRice was founded in 1999. OpenRice operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OpenRice operates a restaurant search engine and review platform that allows users to find dining options by district (such as Central, Causeway Bay, and TST) and by cuisine type (such as French, Italian, Chinese, and Japanese). It also provides restaurant discount coupons and recipes to its users.
Sources: OpenRice official site
OpenRice scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OpenRice official site
OpenRice is known for being Hong Kong's leading restaurant review and dining guide platform, built on authentic reviews written by real local people. It is also recognized for its searchable database of restaurants organized by district and cuisine, along with discount coupons and recipes.
Sources: OpenRice official site
OpenRice can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OpenRice official site
OpenRice is used by local Hong Kong residents and visitors who are seeking restaurant recommendations, reviews, discounts, and dining inspiration.
Sources: OpenRice official site
OpenRice is popular because it is described as Hong Kong's most popular dining guide, offering a large database of restaurant reviews from real local people, searchable by district and cuisine. Its combination of authentic reviews, discount coupons, and recipes makes it a comprehensive resource for both residents and visitors seeking dining options.
Sources: OpenRice official site
OpenRice scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OpenRice has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #31,088 (Tranco) and a Moz Domain Authority of 80/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OpenRice from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OpenRice: Nutiva (86/100), Nulo (86/100), Organic Valley (86/100), Pacific Foods (86/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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