Fighting for digital rights
Open Rights Group (openrightsgroup.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Legal brands, in the 71st percentile of 3098 Non-profit brands.
Open Rights Group is a UK-based non-profit digital rights organisation founded in 2005 and headquartered in London. Described as the UK's largest grassroots digital rights campaigning organisation, it works to protect citizens' rights to privacy and free speech online through campaigning, lobbying, and legal action. Its target audience includes UK citizens, internet users, policymakers, and activists concerned about digital privacy, censorship, and online civil liberties.
| Brand Name | Open Rights Group |
|---|---|
| Domain | openrightsgroup.org |
| Industry | Non-profit, Government |
| Founded | 2005 |
| Headquarters | London |
| Main Competitors | Privacy International (83/100), Electronic Frontier Foundation (86/100), Big Brother Watch, Liberty, Access Now (91/100), Article 19 |
Moz Domain Authority 65/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #106,292 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Open Rights Group has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Open Rights Group is the UK’s largest grassroots digital rights campaigning organisation, working to protect everyone’s rights to privacy and free speech online." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Open Rights Group?", Claude could identify the brand as of September 2026. Open Rights Group is a UK-based digital rights advocacy organization that campaigns for privacy, free expression, and digital freedoms in the face of government and corporate overreach. It works on issues like mass surveillance, data protection, online censorship, and internet re Best known for Campaigning against UK government surveillance and data privacy overreach, similar to a UK counterpart of the EFF.
When asked "Best brands similar to Open Rights Group?", Claude would recommend Open Rights Group as of September 2026. It's a well-established and respected digital rights group, so it would naturally come up alongside organizations like EFF or Privacy International when discussing digital rights advocacy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Rights Group's main competitors in Non-profit: Privacy International (83/100), Electronic Frontier Foundation (86/100), Access Now (91/100).
Sources: Brand Analyzer scan
Open Rights Group is the UK's largest grassroots digital rights campaigning organisation. Founded in 2005 and based in London, it is a non-profit that works to protect citizens' rights to privacy and free speech online.
Sources: Open Rights Group official site
Open Rights Group has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 37, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Rights Group official site
Open Rights Group was founded in 2005. Open Rights Group operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Open Rights Group is headquartered in London. Open Rights Group operates in the Non-profit category.
Sources: Wikidata
Open Rights Group scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Open Rights Group official site
Open Rights Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Rights Group official site
Open Rights Group offers advocacy and campaigning services rather than commercial products, including public campaigns, policy lobbying, and legal challenges aimed at protecting digital privacy and free speech rights in the UK.
Sources: Open Rights Group official site
Open Rights Group is known for being the UK's largest grassroots digital rights organisation, campaigning against threats to online privacy and free speech through direct action, legal challenges, and advocacy.
Sources: Open Rights Group official site
Open Rights Group's work is directed at UK citizens and internet users concerned about digital privacy and censorship, as well as policymakers and activists engaged in online civil liberties issues.
Sources: Open Rights Group official site
Open Rights Group scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Rights Group has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #106,292 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Open Rights Group from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Rights Group: OICA (International Organization of Motor Vehicle Manufacturers) (82/100), OASIS Open (82/100), American Osteopathic Association (AOA) (82/100), Pacific Justice Institute (82/100).
A step up - brands to learn from: Workaway (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).
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