Driving Superior Outcomes For Global Brands
DoubleVerify (openslate.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Technology brands, Media & Entertainment brands, in the 56th percentile of 5780 Marketing & Advertising brands.
DoubleVerify is an advertising technology company and self-described leading media effectiveness platform that uses AI to measure and optimize digital advertising performance. It analyzes over 8.3 trillion media transactions annually to detect ad fraud and improve campaign outcomes across open web, commerce media, CTV, and social media channels. Its target audience includes global brands, advertisers, and marketers aiming to reduce wasted ad spend and improve measurable results.
| Brand Name | DoubleVerify |
|---|---|
| Domain | openslate.com |
| Industry | Marketing & Advertising, Technology |
| Main Competitors | Integral Ad Science (84/100), Moat (Oracle Data Cloud), comScore (87/100), Nielsen (90/100), Adloox (76/100), Pixalate (82/100) |
Moz Domain Authority 47/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,492,329 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is DoubleVerify?", Claude could identify the brand as of September 2026. DoubleVerify is a digital media measurement and analytics company that helps advertisers verify ad viewability, brand safety, and fraud protection across digital campaigns; OpenSlate, whose site this is, was a video content classification and brand safety company that DoubleVerif Best known for Ad verification and brand safety measurement for digital advertising, especially video and social platforms.
When asked "Best brands similar to DoubleVerify?", Claude would recommend DoubleVerify as of September 2026. DoubleVerify is one of the major players in ad verification and brand safety alongside companies like Integral Ad Science, so it's a natural mention in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DoubleVerify's main competitors in Marketing & Advertising: Integral Ad Science (84/100), comScore (87/100), Nielsen (90/100), Adloox (76/100), Pixalate (82/100).
Sources: Brand Analyzer scan
DoubleVerify offers a media effectiveness platform that includes fraud detection, media transaction measurement, and AI-powered dynamic activation tools that allow brands to build custom bidding algorithms adapting in real time to campaign KPIs. Its services span open web, commerce media, connected TV (CTV), and social media advertising channels.
Sources: DoubleVerify official site
DoubleVerify (DV) is an advertising technology company described as the leading media effectiveness platform. It uses AI to help global brands measure and optimize digital advertising performance and detect fraud across multiple channels.
Sources: DoubleVerify official site
DoubleVerify has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DoubleVerify official site
DoubleVerify measures over 8.3 trillion media transactions annually to detect ad fraud and optimize advertising performance. It provides AI-powered dynamic activation that enables brands to build custom bidding algorithms that adapt in real time to campaign KPIs, working across open web, commerce media, connected TV (CTV), and social media.
Sources: DoubleVerify official site
DoubleVerify scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DoubleVerify official site
DoubleVerify is known for being a leading media effectiveness platform that measures a massive volume of media transactions to detect ad fraud and verify digital advertising quality, helping brands optimize campaign performance across multiple digital channels.
Sources: DoubleVerify official site
DoubleVerify can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DoubleVerify official site
DoubleVerify is used by global brands, advertisers, and marketers who seek to optimize digital media spend, reduce ad fraud, and improve campaign performance across multiple digital advertising channels.
Sources: DoubleVerify official site
DoubleVerify is used by global brands and advertisers because it offers large-scale measurement (over 8.3 trillion media transactions per year), AI-driven fraud detection, and dynamic activation tools that help optimize digital ad campaigns across multiple channels including open web, commerce media, CTV, and social media.
Sources: DoubleVerify official site
DoubleVerify scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DoubleVerify has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,492,329 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify DoubleVerify from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DoubleVerify: Olark (78/100), Northstar Meetings Group (78/100), Operatix (78/100), OuterBox (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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