Entdecken und reservieren Sie Restaurants
OpenTable (opentable.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Travel & Hospitality brands, Technology brands, in the 42nd percentile of 6518 Food & Beverage brands.
OpenTable is an American internet company founded in 1998 and headquartered in San Francisco, operating the website opentable.de for restaurant reservations in Germany and worldwide. It offers a platform for finding and booking tables at over 70,000 restaurants globally, featuring verified guest reviews and detailed filter options such as outdoor seating, price range, and dietary needs. OpenTable is owned by Booking Holdings (formerly priceline.com) and serves both restaurant guests and restaurants seeking to manage reservations.
| Brand Name | OpenTable |
|---|---|
| Domain | opentable.de |
| Industry | Food & Beverage, Travel & Hospitality |
| Founded | 1998 |
| Headquarters | San Francisco |
| Parent Company / Owner | priceline.com |
| Main Competitors | Resy (85/100), Yelp Reservations (76/100), TheFork (79/100), Tock (84/100), Quandoo, SevenRooms (89/100) |
Moz Domain Authority 50/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #66,975 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hier sind Restaurantreservierungen 24/7 möglich: Finden und reservieren Sie einen Tisch in den besten Restaurants auf OpenTable Deutschland - der Website für Tischreservierungen, d…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, og:title, og:description, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions ChatGPT-User, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OpenTable?", Claude could identify the brand as of October 2026. OpenTable is an online restaurant reservation platform that lets diners search for restaurants, view availability, and book tables in real time, while also providing restaurants with tools for reservation management, table optimization, and guest data. It was founded in 1998 and Best known for Online restaurant reservations and table booking.
When asked "Best brands similar to OpenTable?", Claude would recommend OpenTable as of October 2026. It's one of the most widely recognized restaurant reservation platforms globally, so it would naturally come up alongside competitors like Resy or TheFork.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OpenTable's main competitors in Food & Beverage: Resy (85/100), Yelp Reservations (76/100), TheFork (79/100), Tock (84/100), SevenRooms (89/100).
Sources: Brand Analyzer scan
OpenTable offers an online and mobile reservation platform allowing diners to book tables at restaurants 24/7. Its services include restaurant search with filters for outdoor seating, price range, and dietary needs, as well as verified guest reviews. For restaurants, OpenTable provides reservation management tools to help handle bookings and guest information.
Sources: OpenTable official site
OpenTable is an American internet company, founded in 1998 and headquartered in San Francisco, that operates a global restaurant reservation platform. It is owned by Booking Holdings (formerly priceline.com) and operates in Germany via opentable.de, part of its international network of restaurant booking websites.
Sources: OpenTable official site
OpenTable has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 47, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OpenTable official site
OpenTable was founded in 1998. OpenTable operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OpenTable is headquartered in San Francisco. OpenTable operates in the Food & Beverage category.
Sources: Wikidata
OpenTable provides an online platform where diners can search for and reserve tables at restaurants 24/7. It offers filtering options such as outdoor seating, price range, and dietary needs, and displays verified guest reviews to help diners choose restaurants. It also provides tools for restaurants to manage their reservations and seating.
Sources: OpenTable official site
OpenTable scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OpenTable official site
OpenTable can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OpenTable official site
OpenTable is used by restaurant guests in Germany and worldwide who want to quickly and easily reserve tables for various occasions, as well as by restaurants that use the platform to manage their reservation systems and guest bookings.
Sources: OpenTable official site
OpenTable is known for being one of the first and largest online restaurant reservation platforms, offering access to over 70,000 restaurants worldwide. It is recognized for its verified guest reviews and detailed search filters that help diners find restaurants matching specific preferences like outdoor seating or dietary requirements.
Sources: OpenTable official site
OpenTable is owned by or part of priceline.com. OpenTable operates in the Food & Beverage category.
Sources: Wikidata
OpenTable is popular because it offers a centralized, 24/7 platform for restaurant reservations across more than 70,000 restaurants worldwide, making it convenient for diners to find and book tables for any occasion. Its verified guest reviews and detailed filtering options-such as outdoor seating, price range, and dietary needs-add transparency and help users make informed choices, which appeals to both guests and restaurants managing reservations.
Sources: OpenTable official site
OpenTable scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OpenTable has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #66,975 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OpenTable from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OpenTable: Opal Apples (75/100), Om Mushroom Superfood (75/100), OTA (Organic Trade Association) (75/100), Otsuka Pharmaceutical (大塚製薬) (75/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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