For Every Learner
Open Up Resources (openupresources.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 78th percentile of 26078 Education brands.
Open Up Resources is a non-profit publisher that provides high-quality PK-12 curriculum, professional learning, and peer communities to educators in the US and internationally. It focuses on math and ELA curricula designed to support equitable classroom practices. As a non-profit, the organization emphasizes partnership with educators over profit motives, aiming to help all students reach their fullest potential through rigorous, standards-aligned instructional materials and ongoing teacher support.
| Brand Name | Open Up Resources |
|---|---|
| Domain | openupresources.org |
| Industry | Education, Non-profit |
| Main Competitors | Illustrative Mathematics (79/100), EngageNY/Eureka Math (Great Minds) (82/100), Houghton Mifflin Harcourt (86/100), McGraw Hill (90/100), Savvas Learning Company (89/100), Amplify Education (94/100), Zearn (83/100), CPM Educational Program |
Moz Domain Authority 47/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #151,439 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Open Up Resources brings high-quality curriculum, professional learning, and peer communities to PK-12 classrooms across the US and world. We believe in the power of partnering wit…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Open Up Resources?", Claude could identify the brand as of October 2026. Open Up Resources is a nonprofit organization that publishes and distributes high-quality, openly licensed K-12 curricula, most notably the Open Up Resources 6-8 Math program and the Into Reading/ELA materials built on the EL Education curriculum. Their mission is to make rigorou Best known for Open Up Resources 6-8 Math, a widely adopted open-source middle school math curriculum.
When asked "Best brands similar to Open Up Resources?", Claude would recommend Open Up Resources as of October 2026. It's a well-known name in the open educational resources (OER) space and frequently comes up alongside other curriculum providers like Illustrative Mathematics and EL Education when discussing free, standards-aligned K-12 materials.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Up Resources's main competitors in Education: Illustrative Mathematics (79/100), EngageNY/Eureka Math (Great Minds) (82/100), Houghton Mifflin Harcourt (86/100), McGraw Hill (90/100), Savvas Learning Company (89/100).
Sources: Brand Analyzer scan
Open Up Resources offers PK-12 curriculum materials, primarily in math and English Language Arts (ELA), along with professional learning programs for educators and peer communities that allow teachers to connect and share practices related to implementing the curriculum.
Sources: Open Up Resources official site
Open Up Resources is a non-profit publisher of PK-12 curriculum, professional learning, and peer communities for educators. It operates in the education sector, serving schools and districts across the United States and internationally with a focus on equitable, high-quality instructional materials.
Sources: Open Up Resources official site
Open Up Resources has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 55, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Up Resources official site
Open Up Resources develops and distributes high-quality curriculum, primarily in math and ELA, for PK-12 classrooms. It also provides professional learning opportunities and peer communities to support educators in implementing the curriculum effectively and fostering equitable classroom practices.
Sources: Open Up Resources official site
Open Up Resources scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Open Up Resources official site
Open Up Resources can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Up Resources official site
Open Up Resources is used by PK-12 educators, school districts, and administrators who are seeking high-quality math and ELA curricula, along with professional learning and peer community support, to build equitable classrooms across the US and internationally.
Sources: Open Up Resources official site
Open Up Resources is known for publishing rigorous, high-quality PK-12 curricula-particularly in math and ELA-as a non-profit organization, distinguishing it from for-profit educational publishers. It is also recognized for emphasizing equity and partnership with educators as core elements of its approach.
Sources: Open Up Resources official site
Open Up Resources scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Up Resources has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #151,439 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Open Up Resources from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Up Resources: Open Doors International (80/100), OpenBCI (80/100), Operation World (80/100), OpositaTest (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.