Compare, book, travel for less
Opodo (opodo.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, E-commerce brands, in the 90th percentile of 6690 Travel & Hospitality brands.
Opodo is a UK-based online travel agency founded in 2001 that operates a price comparison and booking platform for flights, hotels, car rentals, and holiday packages. It positions itself as a comprehensive one-stop travel service, offering tools such as automated check-ins and flight alerts to enhance convenience. The platform targets budget-conscious travelers seeking affordable travel options and aims to simplify the process of finding and booking cost-effective trips.
| Brand Name | Opodo |
|---|---|
| Domain | opodo.com |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 2001 |
| Headquarters | United Kingdom |
| Main Competitors | Expedia (83/100), Booking.com (90/100), Skyscanner (86/100), Kayak (93/100), lastminute.com (86/100), eDreams (92/100), Trivago (94/100) |
Moz Domain Authority 55/100 vs category average 46 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #69,700 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find the best deals on cheap flights, hotels and holidays with the handy Opodo price comparison tool. Book your low cost holiday or city break with us now!" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Opodo?", Claude could identify the brand as of September 2026. Opodo is a European online travel agency that lets users search and book flights, hotels, car rentals, and vacation packages, aggregating deals from multiple airlines and travel providers. It operates across several European markets and is one of the larger OTAs under the Odigeo Best known for Being a major European online travel agency for booking cheap flights and travel packages.
When asked "Best brands similar to Opodo?", Claude would recommend Opodo as of September 2026. It's a well-known OTA in Europe often compared to Expedia or eDreams for flight and package deals, so it's relevant when discussing similar travel booking brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opodo's main competitors in Travel & Hospitality: Expedia (83/100), Booking.com (90/100), Skyscanner (86/100), Kayak (93/100), lastminute.com (86/100).
Sources: Brand Analyzer scan
Opodo offers flight bookings, hotel reservations, car rentals, and package holiday deals through its price comparison platform. It also provides convenience features such as automated check-in services and flight alerts to help travelers manage their trips.
Sources: Opodo official site
Opodo is a UK-based online travel agency founded in 2001 that provides a price comparison and booking platform for flights, hotels, car rentals, and holiday packages.
Sources: Opodo official site
Opodo has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 43, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opodo official site
Opodo was founded in 2001. Opodo operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Opodo compares prices across flights, hotels, car rentals, and package holidays, allowing users to find and book travel deals through a single platform. It also offers additional convenience features such as automated check-ins and flight alerts.
Sources: Opodo official site
Opodo scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Opodo official site
Opodo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opodo official site
Opodo is known for being a travel price comparison and booking site that aggregates deals on flights, hotels, and holiday packages, along with convenience tools like flight alerts and automated check-in services.
Sources: Opodo official site
Opodo is used by budget-conscious travelers and holidaymakers who are looking for affordable options on flights, hotels, car rentals, and package deals.
Sources: Opodo official site
Opodo appeals to budget-conscious travelers because it offers a comprehensive comparison tool covering flights, hotels, car rentals, and holiday packages, combined with convenience features like automated check-ins and flight alerts that simplify the travel booking process.
Sources: Opodo official site
Opodo scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opodo has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #69,700 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Opodo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opodo: Opéra national de Paris (85/100), Ontario Place (85/100), Opry (85/100), Oregon Zoo (85/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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