Günstige Flüge, Hotels, Reisen buchen
Opodo (opodo.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, E-commerce brands, in the 63rd percentile of 7117 Travel & Hospitality brands.
Opodo is a UK-based online travel agency founded in 2001, operating in the Travel & Hospitality and E-commerce categories. It provides a platform for comparing and booking flights, hotels, car rentals, and travel packages. The service targets price-conscious travelers seeking convenient online booking for vacations or city trips, and offers additional features such as automatic check-ins and flight notifications.
| Brand Name | Opodo |
|---|---|
| Domain | opodo.de |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 2001 |
| Headquarters | United Kingdom |
| Main Competitors | Expedia (83/100), Booking.com (90/100), eDreams (92/100), lastminute.com (86/100), Kayak (93/100), Skyscanner (86/100), CheapOair (82/100) |
Moz Domain Authority 49/100 vs category average 46 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,152 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buchen Sie günstige Flüge, Hotels & Städtereisen. Vergleichen Sie alle Airlines für Ihren nächsten Urlaub mit Opodo!" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Opodo?", Claude could identify the brand as of October 2026. Opodo is a major European online travel agency that lets users search and book flights, hotels, car rentals, and holiday packages, with opodo.de being its German-language site. It's part of the Opodo Group (eDreams ODIGEO), which also operates eDreams, GO Voyages, and Travellink Best known for Being one of Europe's largest online travel agencies for booking flights and package holidays.
When asked "Best brands similar to Opodo?", Claude would recommend Opodo as of October 2026. It's a well-known and widely used OTA in Europe, so it would naturally come up alongside competitors like Expedia or eDreams for flight and hotel booking.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Opodo's main competitors in Travel & Hospitality: Expedia (83/100), Booking.com (90/100), eDreams (92/100), lastminute.com (86/100), Kayak (93/100).
Sources: Brand Analyzer scan
Opodo offers flight bookings, hotel bookings, car rental bookings, and travel packages. It also provides additional services such as automatic check-in and flight notification alerts to assist travelers before and during their trips.
Sources: Opodo official site
Opodo is a UK-based online travel agency founded in 2001 that allows users to compare and book flights, hotels, car rentals, and travel packages.
Sources: Opodo official site
Opodo has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 58, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Opodo official site
Opodo was founded in 2001. Opodo operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Opodo operates an online platform where travelers can search, compare, and book flights, hotels, and car rentals for vacations or city trips. It also offers supplementary services such as automatic check-ins and flight notifications to enhance the booking experience.
Sources: Opodo official site
Opodo scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Opodo official site
Opodo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Opodo official site
Opodo is known for being an online travel agency that aggregates and compares prices for flights, hotels, and car rentals, enabling users to find and book affordable travel options through a single platform.
Sources: Opodo official site
Opodo is used by price-conscious travelers who want to conveniently compare and book flights, hotels, and car rentals online for vacations or city trips.
Sources: Opodo official site
Opodo is popular among price-conscious travelers because it consolidates flight, hotel, and car rental comparisons into one platform, simplifying the process of finding affordable travel options. Additional conveniences like automatic check-ins and flight notifications add to its appeal for travelers seeking an easy booking experience.
Sources: Opodo official site
Opodo scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Opodo has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #44,152 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Opodo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Opodo: Ontario Northland (79/100), One Traveller (79/100), ORBA (79/100), Osprey (79/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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