オルビス (ORBIS) Brand Score: 74/100 - Brand-Ready tier

肌本来の活きる力に着目

オルビス (ORBIS) (orbis.co.jp) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Healthcare brands, in the 35th percentile of 18795 E-commerce brands.

AI Snapshot

オルビス (ORBIS) is a former publishing house located in Prague, Czechoslovakia. It was founded in 1921. It is headquartered in Prague. 無油分・無香料・無着色にこだわり、肌本来の力を活かすスキンケアと美容製品を届ける。.

Key facts about オルビス (ORBIS)
Brand Nameオルビス (ORBIS)
Domainorbis.co.jp
IndustryE-commerce, Fashion & Apparel
Founded1921
HeadquartersPrague
Main CompetitorsFANCL, DHC (49/100), POLA (77/100), Shiseido (59/100), Kanebo, Kose (61/100), Menard

Evidence

Moz Domain Authority 48/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #63,743 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "オルビス公式オンラインショップ。スキンケア・化粧品、ダイエット、美容サプリメント・健康食品、ボディウェアが通販で購入できます。エイジングケアならオルビス。スキンケア商品は無油分、無香料、無着色。肌本来の”活きる力”に着目しました。30日以内なら返品可能なので安心してご利用いただけます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know オルビス (ORBIS)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is オルビス (ORBIS)?", Claude could identify the brand as of September 2026. ORBIS is a Japanese cosmetics and skincare brand founded in 1987, originally launched by Poola (Pola) as an oil-free, mail-order skincare line and now known for its direct-to-consumer e-commerce sales model alongside physical stores. Best known for oil-free skincare sold primarily through direct mail-order and online e-commerce.

When asked "Best brands similar to オルビス (ORBIS)?", Claude would recommend オルビス (ORBIS) as of September 2026. It's a well-established Japanese skincare brand with a strong e-commerce presence, so it's a natural mention alongside other J-beauty or direct-to-consumer cosmetics brands.

People Also Ask About オルビス (ORBIS)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are オルビス (ORBIS)'s main competitors?

オルビス (ORBIS)'s main competitors in E-commerce: DHC (49/100), POLA (77/100), Shiseido (59/100), Kose (61/100).

Sources: Brand Analyzer scan

When was オルビス (ORBIS) founded?

オルビス (ORBIS) was founded in 1921. オルビス (ORBIS) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is オルビス (ORBIS) headquartered?

オルビス (ORBIS) is headquartered in Prague. オルビス (ORBIS) operates in the E-commerce category.

Sources: Wikidata

What products or services does オルビス (ORBIS) offer?

オルビスはスキンケア・化粧品(特にオイルカット処方のエイジングケア製品)、ダイエット関連商品、美容サプリメントや健康食品、ボディウェアを提供している。

Sources: オルビス (ORBIS) official site

Does ChatGPT recommend オルビス (ORBIS)?

オルビス (ORBIS) scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: オルビス (ORBIS) official site

How can オルビス (ORBIS) improve its AI discoverability?

オルビス (ORBIS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: オルビス (ORBIS) official site

What is オルビス (ORBIS)?

オルビス(ORBIS)は、日本の通販スキンケア・美容ブランドで、公式オンラインショップorbis.co.jpを通じて製品を販売している。無油分・無香料・無着色にこだわったオイルカット処方の化粧品を主力とし、エイジングケアに特化している。

Sources: オルビス (ORBIS) official site

What does オルビス (ORBIS) do?

オルビスはスキンケア・化粧品、ダイエットサプリ、美容・健康食品、ボディウェアなどを企画・販売する通販事業を行っている。オンラインショップを通じて直接消費者に商品を届け、30日以内の返品保証を提供している。

Sources: オルビス (ORBIS) official site

What is オルビス (ORBIS) known for?

オルビスは、油分を一切使用しないオイルカット処方のスキンケア製品で知られており、無香料・無着色にもこだわったエイジングケア化粧品を特徴としている。

Sources: オルビス (ORBIS) official site

Who uses オルビス (ORBIS)?

主に日本国内の女性消費者で、スキンケアやエイジングケア、健康的な美容習慣に関心のある層がオルビスの製品を利用している。

Sources: オルビス (ORBIS) official site

Recommendations

AI visibility

オルビス (ORBIS) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

オルビス (ORBIS) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #63,743 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify オルビス (ORBIS) from memory (September 2026) - a sign these signals are paying off.

Visibility - 33/100

Trust - 29/100

Recommendation likelihood - 64/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to オルビス (ORBIS): Ooredoo Kuwait (74/100), O Olive Oil (74/100), Orderwise (74/100), Original Retro Brand (74/100).

A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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