1er réseau immobilier français
Orpi (orpi.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 74th percentile of 7420 Real Estate brands.
Orpi is a French real estate network described as the leading real estate agency network in France, comprising 1,250 local agencies. It assists individuals with buying, selling, and renting property, combining local proximity with national expertise. Orpi also works with real estate professionals seeking to join its network. The brand operates across France, offering comprehensive property-related services through its agency network.
| Brand Name | Orpi |
|---|---|
| Domain | orpi.com |
| Industry | Real Estate |
| Main Competitors | Century 21 France (82/100), Laforêt (79/100), Guy Hoquet L'Immobilier (79/100), Stéphane Plaza Immobilier, SeLoger (72/100), Foncia |
Moz Domain Authority 66/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,278 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Orpi appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Annonces immobilières, agence immobiliere. Orpi, 1er réseau français d" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Orpi?", Claude could identify the brand as of September 2026. Orpi is a French real estate agency network, actually a cooperative of independent estate agents, and it is one of the largest real estate brands in France with thousands of agencies across the country. Best known for Being the largest real estate agency network in France, built as a cooperative of independent agents.
When asked "Best brands similar to Orpi?", Claude would recommend Orpi as of September 2026. It's a dominant, well recognized name in French real estate, so it would naturally come up when discussing top real estate brands in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Orpi's main competitors in Real Estate: Century 21 France (82/100), Laforêt (79/100), Guy Hoquet L'Immobilier (79/100), SeLoger (72/100).
Sources: Brand Analyzer scan
Orpi is a French real estate agency network, described as the largest such network in France, with 1,250 local agencies offering property buying, selling, and rental services.
Sources: Orpi official site
Orpi has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Orpi official site
Orpi offers real estate services including assistance with buying, selling, and renting residential and possibly commercial properties, delivered through a network of local agencies across France.
Sources: Orpi official site
Orpi facilitates real estate transactions in France, helping individuals buy, sell, or rent property through its network of local agencies, and also supports real estate professionals looking to join the network.
Sources: Orpi official site
Orpi scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Orpi official site
Orpi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Orpi official site
Orpi is used by individuals in France seeking to buy, sell, or rent real estate, as well as real estate professionals interested in joining its agency network.
Sources: Orpi official site
Orpi is known for being the largest real estate agency network in France, with 1,250 local agencies combining local proximity with national-level expertise.
Sources: Orpi official site
Orpi scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Orpi has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #48,278 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Orpi from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Orpi: Origin (80/100), Orientbell Tiles (80/100), Owl's Head (80/100), Palomar (80/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.