Verdensførende i grøn energi
Ørsted (orsted.dk) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, in the 96th percentile of 9047 Energy & Utilities brands.
Ørsted is an integrated energy company headquartered in Fredericia, Denmark, founded in 2006 and owned by the Danish Ministry of Finance. The company develops, constructs, and operates offshore and onshore wind farms, bioenergy, solar, and energy storage facilities, as well as plants for producing renewable hydrogen and green fuels. Ørsted supplies renewable energy to millions of households and businesses, positioning itself as a global leader in offshore wind and a key player in the transition to renewable energy.
| Brand Name | Ørsted |
|---|---|
| Domain | orsted.dk |
| Industry | Energy & Utilities |
| Founded | 2006 |
| Headquarters | Fredericia |
| Parent Company / Owner | Ministry of Finance of Denmark |
| Main Competitors | Vattenfall (88/100), RWE (92/100), EDF (86/100), Iberdrola (63/100), Equinor (90/100), SSE (85/100), E.ON (82/100), NextEra Energy (78/100) |
Moz Domain Authority 41/100 vs category average 38 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #330,725 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Ørsted has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Vores mål er at skabe en verden, der udelukkende kører på grøn energi. Ørsted udvikler, opfører og driver hav- og landvindmølleparker, bioenergi-, solcelle- og energilagringsanlæg …" (Meta description: 35 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 7 JSON-LD block(s), og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Angular.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Ørsted?", Claude could identify the brand as of October 2026. Ørsted is a Danish multinational energy company headquartered in Fredericia, Denmark, that transformed itself from the fossil-fuel-based DONG Energy into one of the world's leading developers and operators of offshore wind farms. It builds and runs offshore and onshore wind, sola Best known for Being the world's largest offshore wind farm developer and operator.
When asked "Best brands similar to Ørsted?", Claude would recommend Ørsted as of October 2026. It's a top-of-mind name for offshore wind and renewable energy leadership, so it fits naturally when discussing major players in the energy transition.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ørsted's main competitors in Energy & Utilities: Vattenfall (88/100), RWE (92/100), EDF (86/100), Iberdrola (63/100), Equinor (90/100).
Sources: Brand Analyzer scan
Ørsted offers offshore and onshore wind farms, bioenergy plants, solar power facilities, energy storage systems, and plants producing renewable hydrogen and green fuels.
Sources: Ørsted official site
Ørsted is an integrated energy company based in Fredericia, Denmark, founded in 2006. It is majority-owned by the Danish Ministry of Finance and operates in the energy and utilities sector, focusing on renewable energy generation.
Sources: Ørsted official site
Ørsted has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 37, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ørsted official site
Ørsted was founded in 2006. Ørsted operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ørsted is headquartered in Fredericia. Ørsted operates in the Energy & Utilities category.
Sources: Wikidata
Ørsted develops, constructs, and operates offshore and onshore wind farms, bioenergy plants, solar facilities, and energy storage systems. It also builds facilities for producing renewable hydrogen and green fuels, supplying renewable energy to households and businesses.
Sources: Ørsted official site
Ørsted scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ørsted official site
Ørsted is known for being a global leader in offshore wind power and for its role as a key player in the transition to renewable energy worldwide.
Sources: Ørsted official site
Ørsted can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ørsted official site
Ørsted is owned by or part of Ministry of Finance of Denmark. Ørsted operates in the Energy & Utilities category.
Sources: Wikidata
Ørsted's customers include households, businesses, and corporate clients seeking reliable and sustainable energy supply.
Sources: Ørsted official site
Ørsted scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ørsted has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #330,725 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ørsted from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ørsted: Onet (86/100), Ocean Infinity (86/100), Ott (86/100), Panduit (86/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.