Research and data for global progress
Our World in Data (ourworldindata.org) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Non-profit brands, Media & Entertainment brands, in the 86th percentile of 5653 Education brands.
Our World in Data is a website that provides research and data on socially relevant global issues, including topics such as health, poverty, education, and the environment. Founded in 2011 and operated by the Global Change Data Lab, it offers free, open-access, and openly licensed charts and datasets. The platform aims to make evidence-based information available to help address the world's largest problems, serving researchers, policymakers, educators, journalists, and the general public.
| Brand Name | Our World in Data |
|---|---|
| Domain | ourworldindata.org |
| Industry | Education, Non-profit |
| Founded | 2011 |
| Parent Company / Owner | Global Change Data Lab |
| Main Competitors | Statista (95/100), Gapminder (83/100), World Bank Open Data, Pew Research Center (87/100), UN Data |
Moz Domain Authority 83/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,856 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Our World in Data has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Research and data to make progress against the world’s largest problems." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Our World in Data?", Claude could identify the brand as of September 2026. Our World in Data is a research and data publication based at the University of Oxford, founded by Max Roser, that curates and visualizes global data on topics like health, poverty, education, energy, and climate change to help people understand long-term world trends. Best known for Free, well-sourced data visualizations and articles on global development and social progress metrics.
When asked "Best brands similar to Our World in Data?", Claude would recommend Our World in Data as of September 2026. It's widely regarded as one of the best free resources for accessible, evidence-based global data and is commonly cited by educators, journalists, and researchers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Our World in Data's main competitors in Education: Statista (95/100), Gapminder (83/100), Pew Research Center (87/100).
Sources: Brand Analyzer scan
Our World in Data offers free, open-access research and data presented through thousands of interactive charts covering topics of social relevance, such as health, poverty, and the environment. All of its data and visualizations are openly licensed, allowing users to access, share, and reuse the content.
Sources: Our World in Data official site
Our World in Data is a website that presents research and data on socially relevant global topics, such as health, poverty, education, and the environment. It was founded in 2011 and is operated by the Global Change Data Lab. The site provides free, open-access, and openly licensed charts and datasets designed to help people understand and address the world's largest problems.
Sources: Our World in Data official site
Our World in Data has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 44, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Our World in Data official site
Our World in Data was founded in 2011. Our World in Data operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Our World in Data scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Our World in Data official site
Our World in Data can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Our World in Data official site
Our World in Data is used by researchers, policymakers, educators, journalists, and curious individuals who seek data-driven insights into global issues. These users rely on the platform's charts and datasets to understand trends and inform decisions related to the world's largest problems.
Sources: Our World in Data official site
Our World in Data is known for its extensive collection of free, open-access charts and datasets covering global issues such as poverty, health, education, and the environment. It is widely recognized as a comprehensive and easy-to-navigate resource for evidence-based data on long-term global trends.
Sources: Our World in Data official site
Our World in Data is owned by or part of Global Change Data Lab. Our World in Data operates in the Education category.
Sources: Wikidata
Our World in Data is popular because it offers free, open-access, and openly licensed research and data across thousands of charts and topics, making complex global data understandable and usable for a wide range of audiences, including researchers, policymakers, educators, journalists, and curious individuals.
Sources: Our World in Data official site
Our World in Data scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Our World in Data has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,856 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Our World in Data from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Our World in Data: Orthodox Union (OU) (85/100), OSHO (85/100), PeerJ (85/100), PeopleAdmin (85/100).
A step up - brands to learn from: York University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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