Free Grocery Shopping List App
Out of Milk (outofmilk.com) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among SaaS brands, E-commerce brands, Technology brands. Among 16717 SaaS brands analyzed, Out of Milk ranks in the 79th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 94/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 87/100, AI Discoverability 94/100, Brand Authority 34/100.
Out of Milk is a shopping list app available on Android and iOS that helps individuals and families create, manage, and share grocery and shopping lists. The app is free to use and allows real-time collaboration between users, enabling multiple people to view and update the same list. It falls within the SaaS, e-commerce, and technology categories, positioning itself as a simple, accessible tool for organizing everyday shopping tasks.
| Brand Name | Out of Milk |
|---|---|
| Domain | outofmilk.com |
| Industry | SaaS, E-commerce |
| Main Competitors | AnyList (77/100), Bring! Shopping List (78/100), Google Keep, Todoist (93/100), OurGroceries, Listonic |
Moz Domain Authority 51/100 vs category average 34 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #341,077 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Simplify grocery shopping with Out of Milk. Create and share shopping lists with friends and family. Available for download on Android and iOS." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Out of Milk scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Out of Milk has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #341,077 (Tranco), a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Out of Milk from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Out of Milk?", Claude could identify the brand as of August 2026. Out of Milk is a free grocery list and shopping list app that lets users track shopping items, pantry inventory, and to-do lists, with syncing across devices. Best known for Being a popular free grocery/shopping list app with pantry tracking features.
When asked "Best brands similar to Out of Milk?", Claude would recommend Out of Milk as of August 2026. It's a well-known, long-standing app in the grocery list space that I'd naturally mention alongside apps like AnyList or Bring! for someone looking for shopping list tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Out of Milk's main competitors include AnyList (77/100), Bring! Shopping List, Google Keep, Todoist, OurGroceries. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Out of Milk and AnyList are competitors in SaaS. Brand Analyzer scores Out of Milk at 81/100 and AnyList at 77/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Out of Milk offers a shopping list app that allows users to create, customize, and manage grocery lists, and share these lists with others for collaborative shopping planning. It is available for free download on both Android and iOS platforms.
Sources: Out of Milk official site
Popular alternatives to Out of Milk include AnyList (77/100), Bring! Shopping List, Google Keep, Todoist, OurGroceries. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Out of Milk is a free shopping list app available on Android and iOS that lets users create, manage, and share grocery and shopping lists with others.
Sources: Out of Milk official site
Out of Milk has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 48, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Out of Milk official site
Out of Milk allows users to create customizable shopping lists, track items, and share or collaborate on lists with friends and family in real time, simplifying the grocery shopping process.
Sources: Out of Milk official site
Out of Milk scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Out of Milk official site
Out of Milk is known for being a free, easy-to-use shopping list app that supports real-time list sharing and collaboration between multiple users on both Android and iOS devices.
Sources: Out of Milk official site
Out of Milk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Out of Milk official site
Out of Milk is used by individuals and families who want a simple, collaborative way to organize and manage their grocery shopping lists.
Sources: Out of Milk official site
Out of Milk is popular because it offers a free, customizable, and collaborative way to manage grocery shopping lists, making it convenient for individuals and families to coordinate shopping tasks together in real time.
Sources: Out of Milk official site
Ranked closest to Out of Milk: Osmind (81/100), OSHAcampus (81/100), PagerDuty (81/100), Tebra (81/100).
A step up - brands to learn from: Zerto (91/100), Workday (91/100).
Category leader: Hostinger (97/100).