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AgroFresh (paceint.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Technology brands, Manufacturing brands, in the 69th percentile of 4971 Food & Beverage brands.
AgroFresh, headquartered in Collegeville, United States, is an AgTech company founded in 1999 that provides pre- and post-harvest solutions to reduce fruit waste across the fresh produce supply chain. Its offerings include 1-MCP ethylene management technology and Uvasys SO2 generating sheets, paired with digital technology platforms. The company serves growers, packers, and retailers seeking to extend the freshness and quality of fresh produce from orchard to consumer.
| Brand Name | AgroFresh |
|---|---|
| Domain | paceint.com |
| Industry | Food & Beverage, Technology |
| Founded | 1999 |
| Headquarters | Collegeville |
| Main Competitors | Pace International (80/100), Decco Post-Harvest (83/100), StePac (77/100), Purfresh, BASF (78/100), Janssen PMP |
Moz Domain Authority 36/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "AgroFresh offers unprecedented and pre-and post-harvest expertise to measureably reduce fruit waste from the orchard to the consumer." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AgroFresh's main competitors in Food & Beverage: Pace International (80/100), Decco Post-Harvest (83/100), StePac (77/100), BASF (78/100).
Sources: Brand Analyzer scan
AgroFresh offers post-harvest quality and freshness solutions, including 1-MCP ethylene management technology and Uvasys SO2 generating sheets, along with digital technology platforms designed to address freshness challenges across the fresh produce supply chain.
Sources: AgroFresh official site
AgroFresh has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 32, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AgroFresh official site
AgroFresh was founded in 1999. AgroFresh operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AgroFresh is headquartered in Collegeville. AgroFresh operates in the Food & Beverage category.
Sources: Wikidata
AgroFresh develops and provides post-harvest quality and freshness solutions, including 1-MCP ethylene management technology and Uvasys SO2 generating sheets, combined with digital technology platforms, to help reduce fruit waste from the orchard to the consumer.
Sources: AgroFresh official site
AgroFresh scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AgroFresh official site
AgroFresh is an AgTech company, founded in 1999 and headquartered in Collegeville, United States, that specializes in pre- and post-harvest freshness and quality solutions for the fresh produce supply chain.
Sources: AgroFresh official site
AgroFresh can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AgroFresh official site
AgroFresh's solutions are used by growers, packers, and retailers within the fresh produce supply chain who seek to extend the freshness of their products and reduce waste.
Sources: AgroFresh official site
AgroFresh is known for its 1-MCP ethylene management technology and Uvasys SO2 generating sheets, which are used to extend the freshness and quality of fresh produce throughout the supply chain.
Sources: AgroFresh official site
AgroFresh scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AgroFresh has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AgroFresh: Outback Steakhouse (80/100), Osteria Mozza (80/100), Palsgaard (80/100), Paulig (80/100).
A step up - brands to learn from: Zuppler (81/100), Yogi Tea (81/100).
Category leader: Target (97/100).
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