Seguros para ti y tu familia
Pacífico (pacifico.com.pe) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Healthcare brands, Automotive brands, in the 20th percentile of 11011 Finance brands.
Pacífico is a Peruvian insurance company, founded in 1923, that offers a range of insurance and health plan products, including health, life, home, vehicle, travel, and pet insurance. It positions itself as a comprehensive and trusted insurer in Peru, aiming to protect individuals and families by safeguarding what matters most to them, such as health, property, and wellbeing.
| Brand Name | Pacífico |
|---|---|
| Domain | pacifico.com.pe |
| Industry | Finance, Healthcare |
| Founded | 1923 |
| Parent Company / Owner | Consorcio Regional de Transportes de Madrid |
| Main Competitors | Rímac Seguros (74/100), Mapfre Perú (69/100), La Positiva Seguros (65/100), Interseguro (68/100), Sura Perú |
Moz Domain Authority 44/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #102,125 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Pacífico appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Contrata un seguro o plan de salud, decide asegurar tu vehículo o proteger a tu familia adquiriendo un seguro de vida y hogar. Asegúrate en Pacífico." (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: HubSpot.
Social footprint: verified profiles on YouTube, Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Pacífico?", Claude could identify the brand as of September 2026. Pacífico is one of Peru's largest insurance companies, part of the Credicorp group, offering health, life, auto, and property insurance as well as pension fund and investment services. Best known for Being one of the leading insurance providers in Peru, especially known for health (EPS) and general insurance.
When asked "Best brands similar to Pacífico?", Claude would recommend Pacífico as of September 2026. It's a major, well-established player in Peru's insurance and financial services market, so it would naturally come up alongside other top Peruvian insurers like Rimac or MAPFRE Peru.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pacífico's main competitors in Finance: Rímac Seguros (74/100), Mapfre Perú (69/100), La Positiva Seguros (65/100), Interseguro (68/100).
Sources: Brand Analyzer scan
Pacífico has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pacífico official site
Pacífico was founded in 1923. Pacífico operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pacífico offers health insurance and health plans, life insurance, home insurance, vehicle insurance, travel insurance, and pet insurance, along with promotions and exclusive discounts on these products.
Sources: Pacífico official site
Pacífico scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pacífico official site
Pacífico can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pacífico official site
Pacífico is owned by or part of Consorcio Regional de Transportes de Madrid. Pacífico operates in the Finance category.
Sources: Wikidata
Pacífico is a Peruvian insurance company founded in 1923 that provides a broad range of insurance and health plan products for individuals and families in Peru.
Sources: Pacífico official site
Pacífico offers insurance and health plans covering health, life, home, vehicle, travel, and pet protection, helping individuals and families in Peru safeguard their health, assets, and wellbeing.
Sources: Pacífico official site
Pacífico's customers are individuals and families in Peru seeking to protect their health, vehicles, homes, pets, and overall wellbeing through accessible and reliable insurance products.
Sources: Pacífico official site
Pacífico scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pacífico has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #102,125 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pacífico from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pacífico: OurRecords (69/100), Verlag Dr. Otto Schmidt (69/100), Paladin Capital Group (69/100), Payall (69/100).
A step up - brands to learn from: ZT Corporate (71/100), Zeex (71/100).
Category leader: TradingView (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.