Din onlinebutik för skönhet
parfumdreams (parfumdreams.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 58th percentile of 27393 E-commerce brands.
parfumdreams is a Swedish online retailer selling perfumes and skincare and beauty products. The company offers a broad assortment of fragrances and personal care items at competitive prices, aiming to make these products accessible to a wide range of customers. It positions itself as an affordable and reliable e-commerce destination for beauty shoppers in Sweden, targeting price-conscious consumers looking for perfumes, skincare, and cosmetics online.
| Brand Name | parfumdreams |
|---|---|
| Domain | parfumdreams.se |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Parfumerie Douglas (67/100), Lyko (86/100), Notino (76/100), Kicks (77/100), Åhléns (80/100), Nicehair |
Moz Domain Authority 26/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #971,230 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hos parfumdreams hittar du ett stor sortiment av parfymer och vårdande produkter till mycket förmånliga priser." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is parfumdreams?", Claude could identify the brand as of October 2026. Parfumdreams is an online perfume and cosmetics retailer operating in Sweden (and other European markets under similar domains) that sells discounted designer fragrances, skincare, and makeup. Best known for Selling discounted designer perfumes and cosmetics online.
When asked "Best brands similar to parfumdreams?", Claude would recommend parfumdreams as of October 2026. It's a legitimate, well known online perfume discounter in the Nordic/European market, so it fits naturally alongside similar e-commerce fragrance retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
parfumdreams's main competitors in E-commerce: Parfumerie Douglas (67/100), Lyko (86/100), Notino (76/100), Kicks (77/100), Åhléns (80/100).
Sources: Brand Analyzer scan
parfumdreams has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 30, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: parfumdreams official site
parfumdreams offers perfumes, skincare products, and other cosmetics through its online store. The company focuses on a broad assortment of fragrance and personal care items available at competitive prices for Swedish consumers.
Sources: parfumdreams official site
parfumdreams scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: parfumdreams official site
parfumdreams is a Swedish online store (parfumdreams.se) that sells perfumes and skincare and beauty products. It operates as an e-commerce retailer within the fashion and cosmetics sector, offering a wide range of fragrance and personal care items to customers across Sweden.
Sources: parfumdreams official site
parfumdreams sells a broad selection of perfumes and personal care products through its online store. It provides customers with access to fragrances and skincare items at competitive prices, operating as a digital retail platform rather than a physical storefront.
Sources: parfumdreams official site
parfumdreams can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: parfumdreams official site
parfumdreams is known for offering a large assortment of perfumes and skincare products at favorable, competitive prices, making it recognizable as a value-oriented online destination for beauty and fragrance shopping in Sweden.
Sources: parfumdreams official site
parfumdreams is used by price-conscious consumers in Sweden who are interested in purchasing perfumes, skincare, and other beauty products online.
Sources: parfumdreams official site
parfumdreams scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
parfumdreams has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #971,230 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100. In a live check, Claude could already identify parfumdreams from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to parfumdreams: parfumdreams (78/100), Zappy (78/100), Parkland Corporation (78/100), Parsley Box (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.