Compliance solutions powered by insight
Moody's (passfort.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 70th percentile of 14428 Finance brands.
Moody's is a global company founded in 1909 and headquartered in New York City, operating in the finance, SaaS, and technology sectors. It provides compliance management and risk solutions that use data, automation, and technology to help organizations in banking, buy-side investment, insurance, corporate, and public sector industries navigate regulatory and risk challenges. The company positions itself as a trusted provider of data-driven compliance tools designed to streamline regulatory processes across diverse industries.
| Brand Name | Moody's |
|---|---|
| Domain | passfort.com |
| Industry | Finance, SaaS |
| Founded | 1909 |
| Headquarters | New York City |
| Parent Company / Owner | Berkshire Hathaway |
| Main Competitors | S&P Global (70/100), Fitch Ratings (85/100), LexisNexis Risk Solutions, Refinitiv (LSEG) (90/100), Thomson Reuters (88/100), Fenergo (83/100), ComplyAdvantage (74/100), Dow Jones Risk & Compliance (84/100) |
Moz Domain Authority 30/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,138,506 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Moody's has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Explore Moody’s compliance solutions and management programs. Leverage data, automation, and technology to help streamline compliance." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Moody's?", Claude could identify the brand as of October 2026. Passfort is a RegTech platform that automates customer due diligence, KYC, and AML compliance checks for financial institutions, and it was acquired by Moody's in 2022 to bolster their risk and compliance data offerings. Best known for Automating KYC/AML onboarding and due diligence workflows, now part of Moody's risk solutions suite.
When asked "Best brands similar to Moody's?", Claude would recommend Moody's as of October 2026. It's a solid example of compliance automation software now backed by Moody's broader risk data and analytics ecosystem, worth mentioning in RegTech or KYC/AML contexts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moody's's main competitors in Finance: S&P Global (70/100), Fitch Ratings (85/100), Refinitiv (LSEG) (90/100), Thomson Reuters (88/100), Fenergo (83/100).
Sources: Brand Analyzer scan
Moody's has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moody's official site
Moody's was founded in 1909. Moody's operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Moody's is headquartered in New York City. Moody's operates in the Finance category.
Sources: Wikidata
Moody's scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Moody's official site
Moody's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moody's official site
Moody's is owned by or part of Berkshire Hathaway. Moody's operates in the Finance category.
Sources: Wikidata
Moody's is a company founded in 1909 and headquartered in New York City, operating in the finance, SaaS, and technology categories. It provides compliance management and risk solutions for organizations across banking, buy-side investment, insurance, corporate, and public sector industries.
Sources: Moody's official site
Moody's develops compliance management solutions that use data, automation, and technology to help organizations streamline regulatory processes. Its offerings are designed to help banking, buy-side, insurance, corporate, and public sector entities manage risk and compliance obligations through data-driven tools and analytical capabilities.
Sources: Moody's official site
Moody's scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moody's has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,138,506 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 30/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moody's from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moody's: Parasol Group (80/100), ParaScript (80/100), Pathpoint (80/100), Amazon Payment Services (Payfort) (80/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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