World's Largest Personal Health Record
Patients Know Best (patientsknowbest.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, Technology brands, in the 62nd percentile of 16245 Healthcare brands.
Patients Know Best (PKB) is a British social enterprise and technology company, headquartered in Cambridge and founded in 2008. It provides a Personal Health Record (PHR) platform that consolidates patient data from multiple healthcare providers into one secure digital record. PKB is the first PHR to integrate with the NHS App, increasing accessibility for patients across the UK. The platform is used by patients, carers, and healthcare professionals within the NHS and broader health and social care sectors, and is funded by healthcare organisations rather than patients directly.
| Brand Name | Patients Know Best |
|---|---|
| Domain | patientsknowbest.com |
| Industry | Healthcare, SaaS |
| Founded | 2008 |
| Headquarters | Cambridge |
| Main Competitors | Epic MyChart (80/100), Cerner HealtheLife (71/100), NHS App (74/100), Babylon Health (56/100), Medtronic Care Management Services (83/100), Dedalus Group (87/100) |
Moz Domain Authority 45/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Patients Know Best (PKB) is a social enterprise and technology platform. It’s designed to help health and social care providers bring together patient data, along with the patient’…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on YouTube, LinkedIn, Facebook, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Patients Know Best?", Claude could identify the brand as of October 2026. Patients Know Best is a UK-based company that provides a patient-controlled personal health record (PHR) platform, allowing patients to access, manage, and share their medical data with multiple healthcare providers across different systems. Best known for Being a patient-controlled electronic personal health record system used by the NHS and other healthcare organizations to enable patients to own and share their.
When asked "Best brands similar to Patients Know Best?", Claude would recommend Patients Know Best as of October 2026. It's a recognized name in the personal health record space, particularly within the NHS and European healthcare systems, making it relevant for discussions about patient data platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Patients Know Best's main competitors in Healthcare: Epic MyChart (80/100), Cerner HealtheLife (71/100), NHS App (74/100), Babylon Health (56/100), Medtronic Care Management Services (83/100).
Sources: Brand Analyzer scan
Patients Know Best offers a Personal Health Record (PHR) platform that consolidates data from multiple healthcare providers and the patient's own inputs into one secure digital record. The service is free for patients and funded by healthcare organisations, and it includes integration with the NHS App for broader accessibility across the UK health and social care system.
Sources: Patients Know Best official site
Patients Know Best (PKB) is a British social enterprise and technology company that provides a Personal Health Record (PHR) platform. Founded in 2008 and headquartered in Cambridge, it enables patients, carers, and healthcare professionals to access, manage, and share a patient's complete health information in one secure digital location. PKB is described as the world's largest and most trusted Personal Health Record platform, and it is the first PHR to integrate with the NHS App, extending its reach across the UK healthcare system.
Sources: Patients Know Best official site
Patients Know Best has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 55, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Patients Know Best official site
Patients Know Best was founded in 2008. Patients Know Best operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Patients Know Best is headquartered in Cambridge. Patients Know Best operates in the Healthcare category.
Sources: Wikidata
Patients Know Best scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Patients Know Best official site
Patients Know Best is known for creating one of the first and largest Personal Health Record platforms, trusted by the NHS since 2008. It is particularly recognized for being the first PHR to integrate with the NHS App, which has expanded patient access to centralized health records across the UK.
Sources: Patients Know Best official site
Based on available facts, Patients Know Best has been trusted by the NHS since 2008 and positions itself as the world's largest and most trusted Personal Health Record platform. Its long-standing integration with NHS systems and funding model-supported by healthcare organisations rather than patients-suggest an established and credible presence within the UK healthcare sector.
Sources: Patients Know Best official site
Patients Know Best can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Patients Know Best official site
Patients Know Best is used by patients and carers managing their own health data, as well as healthcare professionals, hospitals, health boards, and local practices across the NHS and wider health and social care sectors in the UK.
Sources: Patients Know Best official site
Patients Know Best is widely used because it offers a free, secure way for patients to consolidate their health data from multiple providers into a single record, and because it is the first PHR integrated with the NHS App, increasing accessibility for patients and healthcare professionals across the UK.
Sources: Patients Know Best official site
Patients Know Best scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Patients Know Best has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Patients Know Best from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Patients Know Best: Pathkind Labs (78/100), Parsyl (78/100), Patterson Companies (78/100), PB Leiner (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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