הרשת הזולה והמשתלמת בישראל
Payngo (payngo.co.il) earns a Brand Analyzer score of 55 out of 100, placing it in the Early Stage tier among E-commerce brands. Among 2261 E-commerce brands analyzed, Payngo ranks in the 8th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 71/100, Visual Identity 14/100, Messaging Clarity 95/100, Trust Foundation 39/100, AI Discoverability 44/100, Brand Authority 31/100.
Payngo (payngo.co.il) is an Israeli online retail chain operating under the 'Machsanei Hashmal' (מחסני חשמל) brand, positioning itself as the cheapest and most cost-effective electronics retailer in Israel. The platform offers discounted electrical appliances, home and kitchen products, computers, and mobile phones. It emphasizes competitive pricing and convenience, with a next-day delivery promise for online purchases. Customers can also contact the company by phone at 0732398700.
| Brand Name | Payngo |
|---|---|
| Domain | payngo.co.il |
| Industry | E-commerce |
| Main Competitors | KSP (60/100), ivory (74/100), Bug (78/100), Zap (76/100), Hamashbir |
Moz Domain Authority 41/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #57,940 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "מחסני חשמל הרשת הזולה והמשתלמת בישראל למוצרי חשמל במבצע, מוצרים לבית ולמטבח , מחשבים, סלולר ועוד | קונים באתר היום ומקבלים מחר חייגו עכשיו : 0732398700" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Payngo scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Payngo has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #57,940 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Payngo's main competitors include KSP, ivory, Bug, Zap, Hamashbir. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Payngo official site
Payngo offers electrical appliances, home and kitchen products, computers, and cellular phones. These products are sold at discounted prices through its online store at payngo.co.il, with next-day delivery available for purchases made online.
Sources: Payngo official site
Popular alternatives to Payngo include KSP, ivory, Bug, Zap, Hamashbir. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Payngo official site
Payngo has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Payngo official site
Payngo and KSP are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Payngo official site
Payngo sells discounted electrical appliances, home and kitchen products, computers, and mobile phones to Israeli consumers through its online platform. It offers a next-day delivery service, allowing customers to order online and receive their purchases the following day.
Sources: Payngo official site
Payngo scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Payngo official site
Payngo is an Israeli online retail chain operating under the 'Machsanei Hashmal' (מחסני חשמל) brand. It positions itself as the cheapest and most cost-effective chain for electronics and home appliances in Israel. The platform is accessible at payngo.co.il and can be reached by phone at 0732398700.
Sources: Payngo official site
Payngo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Payngo official site
Payngo targets Israeli consumers who are looking for affordable electronics, home appliances, computers, and mobile phones. Its primary audience consists of cost-conscious shoppers in Israel who prioritize low prices and convenient online shopping with fast delivery.
Sources: Payngo official site
Payngo is known for offering electrical products, home appliances, computers, and cellular phones at discounted, highly competitive prices in Israel. It markets itself as the cheapest and most worthwhile retail chain in its category, and emphasizes a fast, next-day delivery promise for online orders.
Sources: Payngo official site
Ranked closest to Payngo: Panda Retail (55/100), Outboard Global Store (55/100), Divi Designer (55/100), Rays Developer (55/100).
A step up - brands to learn from: Zeneverzum (56/100), Voltsrides (56/100).
Category leader: Atom (97/100).