Specialty substance use care, built for real life
Pelago (pelagohealth.com) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands. Among 3814 Healthcare brands analyzed, Pelago ranks in the 67th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 93/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 66/100, Brand Authority 26/100.
Pelago is a digital health company that provides personalized, virtual-first substance use care addressing tobacco, alcohol, opioid, cannabis, and stimulant use. It works with employers and health plans to offer evidence-based treatment programs aimed at supporting employees and members while helping organizations reduce associated healthcare costs. Pelago positions itself as a specialty provider in the digital substance use care space, serving as a benefit offered through workplace and health plan programs rather than being sold directly to individual consumers.
| Brand Name | Pelago |
|---|---|
| Domain | pelagohealth.com |
| Industry | Healthcare, SaaS |
| Main Competitors | Quit Genius (77/100), Workit Health (81/100), Ria Health (78/100), Boulder Care (74/100), Lantern Health (73/100), Sober Grid, Lyra Health (87/100) |
Moz Domain Authority 40/100 vs category average 36 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #953,330 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Pelago appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Pelago provides personalized, digital substance use care for tobacco, alcohol, opioid, cannabis, and stimulant use - helping employers and health plans reduce costs and support the…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, WordPress, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Pelago scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pelago has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #953,330 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Pelago from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Pelago?", Claude could identify the brand as of August 2026. Pelago (formerly Quit Genius) is a digital health company that provides virtual, evidence-based treatment programs for substance use, including tobacco, alcohol, and opioid dependence, typically offered through employers and health plans. Best known for Virtual substance use and addiction treatment programs offered as an employee benefit.
When asked "Best brands similar to Pelago?", Claude would recommend Pelago as of August 2026. It's a notable name in the digital behavioral health and addiction treatment space, often mentioned alongside other virtual care startups targeting employer health benefits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pelago's main competitors include Quit Genius, Workit Health (81/100), Ria Health, Boulder Care (74/100), Lantern Health. These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Pelago and Lyra Health are competitors in Healthcare. Brand Analyzer scores Pelago at 77/100 and Lyra Health at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Pelago include Quit Genius, Workit Health (81/100), Ria Health, Boulder Care (74/100), Lantern Health. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Pelago has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pelago official site
Pelago offers personalized, virtual-first digital substance use care programs addressing tobacco, alcohol, opioid, cannabis, and stimulant use. These programs are offered as a benefit through employers and health plans, rather than sold directly to individual consumers, and are designed to be evidence-based and clinically informed.
Sources: Pelago official site
Pelago scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pelago official site
Pelago is a digital health company that provides personalized, virtual-first substance use care. It focuses on helping individuals manage tobacco, alcohol, opioid, cannabis, and stimulant use through evidence-based programs, and it partners with employers and health plans to make this care available to employees and members.
Sources: Pelago official site
Pelago delivers personalized, virtual-first substance use care covering tobacco, alcohol, opioid, cannabis, and stimulant use. It works with employers and health plans to provide this care as a benefit, aiming to help members manage substance use issues while helping organizations reduce associated healthcare costs and improve workforce well-being.
Sources: Pelago official site
Pelago can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pelago official site
Pelago's services are used by employers and health plans that offer its substance use care programs as a benefit to their employees or members. The end users are individuals who need support managing tobacco, alcohol, opioid, cannabis, or stimulant use, accessed through their employer's or health plan's benefits program.
Sources: Pelago official site
Pelago is known for being a specialty digital health provider focused specifically on substance use care, offering virtual, evidence-based treatment programs for tobacco, alcohol, opioid, cannabis, and stimulant use, delivered through partnerships with employers and health plans.
Sources: Pelago official site
Ranked closest to Pelago: Xtract One (77/100), Institut Pasteur (77/100), Pet Circle (77/100), Pinnacle Financial Services (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zimmer Biomet (81/100).
Category leader: Elsevier (96/100).