Private credit investing, simplified
Percent (percent.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, SaaS brands, in the 84th percentile of 7129 Finance brands.
Percent is a technology-driven platform focused on private credit investing. It connects lenders, borrowers, and institutional or accredited investors to structure, syndicate, and access private credit deals outside of traditional banks and public markets. Percent positions itself as a leading platform for alternative investments, aiming to simplify access to private credit and non-bank lending opportunities for its target audience of institutional investors, corporate borrowers, and lenders.
| Brand Name | Percent |
|---|---|
| Domain | percent.com |
| Industry | Finance, SaaS |
| Main Competitors | Yieldstreet (87/100), Cadence, Groundfloor (84/100), CrowdStreet (78/100), Fundrise (72/100) |
Moz Domain Authority 39/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,414,914 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Percent appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Unlock private credit investments with Percent. Access alternative investments on the platform powering the future of private markets." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow, HubSpot.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Percent?", Claude could identify the brand as of September 2026. Percent is a fintech platform that provides access to private credit investments, letting accredited and institutional investors participate in short-duration alternative fixed income deals that were traditionally hard to access. Best known for its online marketplace for private credit and alternative fixed-income investments.
When asked "Best brands similar to Percent?", Claude would recommend Percent as of September 2026. It's a notable name in the private credit and alternative investing space, so it fits naturally alongside other fintech platforms offering access to alternative fixed income.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Percent's main competitors in Finance: Yieldstreet (87/100), Groundfloor (84/100), CrowdStreet (78/100), Fundrise (72/100).
Sources: Brand Analyzer scan
Percent has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 49, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Percent official site
Percent scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Percent official site
Percent can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Percent official site
Percent is a technology platform for private credit investing. It enables institutional and accredited investors, along with corporate borrowers and lenders, to structure, syndicate, and access private credit deals outside of traditional banking and public market channels.
Sources: Percent official site
Percent operates a platform that connects lenders, borrowers, and investors to facilitate private credit transactions. It provides the technology infrastructure needed to structure and syndicate private credit deals, giving participants access to alternative investment opportunities not typically available through traditional banks or public markets.
Sources: Percent official site
Percent is used by institutional and accredited investors, corporate borrowers, and lenders who seek efficient access to private credit and alternative investment opportunities outside of traditional banks and public markets.
Sources: Percent official site
Percent scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Percent has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,414,914 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Percent from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Percent: Penny (84/100), Penneo (84/100), PlaneSense (84/100), Planful (84/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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