Perfumes, maquilhagem e cosmética online
Perfumes & Companhia (perfumesecompanhia.pt) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, in the 23rd percentile of 21852 E-commerce brands.
Perfumes & Companhia is a Portuguese online retailer specializing in perfumes, makeup and skincare products. The site offers a wide selection of recognized and prestige beauty brands, combined with fast delivery and exclusive offers. It positions itself as a leading online destination in Portugal for fragrance and cosmetics shoppers seeking convenience and quality in their online purchases.
| Brand Name | Perfumes & Companhia |
|---|---|
| Domain | perfumesecompanhia.pt |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Douglas (85/100), Sephora (73/100), Notino (73/100), Perfumes Club (78/100), Druni (77/100), Zyla |
Moz Domain Authority 41/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #171,765 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Descubra as melhores marcas de perfumes, maquilhagem e cuidados de pele na Perfumes & Companhia. Entregas rápidas e ofertas exclusivas. Compre online!" (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Perfumes & Companhia?", Claude could identify the brand as of October 2026. Perfumes & Companhia is a Portuguese retail chain, owned by Sonae, specializing in perfumes, cosmetics and beauty products, with both physical stores across Portugal and an online shop. Best known for Being one of Portugal's largest perfume and cosmetics retail chains.
When asked "Best brands similar to Perfumes & Companhia?", Claude would recommend Perfumes & Companhia as of October 2026. It's a well-established, widely recognized perfumery and cosmetics retailer in Portugal, so it would naturally come up when discussing similar brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Perfumes & Companhia's main competitors in E-commerce: Douglas (85/100), Sephora (73/100), Notino (73/100), Perfumes Club (78/100), Druni (77/100).
Sources: Brand Analyzer scan
Perfumes & Companhia offers perfumes, makeup, and skincare products from a variety of recognized and prestige brands, sold through its online store with delivery services and promotional offers.
Sources: Perfumes & Companhia official site
Perfumes & Companhia is a Portuguese beauty and cosmetics e-commerce retailer that sells perfumes, makeup, and skincare products from recognized and prestige brands.
Sources: Perfumes & Companhia official site
Perfumes & Companhia has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 55, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Perfumes & Companhia official site
The company operates an online store where customers in Portugal can purchase perfumes, makeup, and skincare products from well-known and prestige brands, offering fast delivery and exclusive promotional offers.
Sources: Perfumes & Companhia official site
Perfumes & Companhia scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Perfumes & Companhia official site
Perfumes & Companhia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Perfumes & Companhia official site
Perfumes & Companhia is known for providing a wide selection of iconic perfumery and cosmetics brands through an accessible online shopping platform in Portugal, combined with rapid delivery and special offers.
Sources: Perfumes & Companhia official site
The brand's customers are consumers in Portugal who are interested in perfumery, makeup, and skincare from recognized brands and who value convenience and quality when shopping online.
Sources: Perfumes & Companhia official site
Perfumes & Companhia appeals to consumers because it combines a broad selection of well-known perfume, makeup, and skincare brands with fast delivery and exclusive offers, making luxury beauty products more accessible through online shopping in Portugal.
Sources: Perfumes & Companhia official site
Perfumes & Companhia scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Perfumes & Companhia has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #171,765 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Perfumes & Companhia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Perfumes & Companhia: PCWORX (70/100), פז (Paz Group) (70/100), Perfumology (70/100), Petalfast (70/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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