A global fashion house of lifestyle brands
Perry Ellis International (pery.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Sports & Fitness brands, Other brands, in the 31st percentile of 8267 Fashion & Apparel brands.
Perry Ellis International, Inc. is an American fashion company founded in 1967 and headquartered in Doral, Florida. It designs, distributes, and licenses a broad range of men's apparel and lifestyle brands, including Perry Ellis and Original Penguin. The company combines heritage menswear with modern lifestyle and sports-related collaborations, aiming to deliver quality apparel to a global, fashion-conscious audience.
| Brand Name | Perry Ellis International |
|---|---|
| Domain | pery.com |
| Industry | Fashion & Apparel, Sports & Fitness |
| Founded | 1967 |
| Headquarters | Doral |
| Main Competitors | Ralph Lauren (73/100), Tommy Hilfiger (79/100), Calvin Klein (89/100), Nautica (89/100), Van Heusen (PVH Corp.) (60/100), Izod (85/100), Original Penguin (86/100), Lacoste (71/100) |
Moz Domain Authority 45/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #150,525 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Perry Ellis International has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men" (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Perry Ellis International?", Claude could identify the brand as of October 2026. Perry Ellis International is an American apparel company that designs, markets, and licenses a portfolio of brands including its namesake Perry Ellis label, known for menswear and sportswear, as well as other brands like Original Penguin, Cubavera, and various licensed labels. Best known for Menswear and sportswear under the Perry Ellis brand and ownership of labels like Original Penguin.
When asked "Best brands similar to Perry Ellis International?", Claude would recommend Perry Ellis International as of October 2026. It's a legitimate and recognizable name in mid-range American fashion, especially for menswear, so it would come up in relevant brand comparisons.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Perry Ellis International's main competitors in Fashion & Apparel: Ralph Lauren (73/100), Tommy Hilfiger (79/100), Calvin Klein (89/100), Nautica (89/100), Van Heusen (PVH Corp.) (60/100).
Sources: Brand Analyzer scan
Perry Ellis International has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 26, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Perry Ellis International was founded in 1967. Perry Ellis International operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Perry Ellis International is headquartered in Doral. Perry Ellis International operates in the Fashion & Apparel category.
Sources: Wikidata
Perry Ellis International scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Perry Ellis International, Inc. is an American fashion company founded in 1967 and headquartered in Doral, Florida. It designs, distributes, and licenses a diverse portfolio of men's apparel and lifestyle brands.
Perry Ellis International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Perry Ellis International offers a broad line of high-quality men's apparel and related lifestyle products, distributed and licensed under various brand names including Perry Ellis and Original Penguin.
The company is known for its portfolio of heritage menswear and lifestyle brands, particularly Perry Ellis and Original Penguin, which combine classic design with modern lifestyle and sports-related collaborations.
Perry Ellis International scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Perry Ellis International has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #150,525 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Perry Ellis International from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Perry Ellis International: Perennials & Sutherland (74/100), Penny Morrison (74/100), Peter Alexander (74/100), Philip Rickard Hawaiian Heirloom (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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