Identify music, everywhere, instantly
Pex | Vobile (pex.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Media & Entertainment brands, SaaS brands, in the 77th percentile of 25651 Technology brands.
Pex, now part of Vobile, is a digital rights technology company that provides automated content identification technology, primarily Music Recognition Technology (MRT). Founded in 2014, it identifies recordings and compositions-including AI-generated music-across the internet to support fraud prevention, commercial licensing, and black box royalty recovery. Its technology serves music labels, publishers, rights holders, and content or streaming platforms seeking to detect, license, and protect audio content, even when it has been heavily modified.
| Brand Name | Pex | Vobile |
|---|---|
| Domain | pex.com |
| Industry | Technology, Media & Entertainment |
| Founded | 2014 |
| Parent Company / Owner | Vobile |
| Main Competitors | Audible Magic (80/100), ACRCloud (88/100), Gracenote (94/100), BMAT Music Innovators (84/100), Shazam (91/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,450,299 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Pex | Vobile appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The most advanced Music Recognition Technology (MRT) for fraud prevention, commercial licensing, black box royalties, and AI song detection." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pex | Vobile's main competitors in Technology: Audible Magic (80/100), ACRCloud (88/100), Gracenote (94/100), BMAT Music Innovators (84/100), Shazam (91/100).
Sources: Brand Analyzer scan
Pex offers Music Recognition Technology (MRT) for identifying recordings and compositions, tools for fraud prevention, commercial licensing solutions, black box royalty recovery services, and AI song detection technology capable of identifying AI-generated music across digital platforms.
Sources: Pex | Vobile official site
Pex | Vobile has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 55, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pex | Vobile official site
Pex | Vobile was founded in 2014. Pex | Vobile operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pex | Vobile scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pex | Vobile official site
Pex, now part of Vobile, is a digital rights technology company that provides automatic content identification technology. It specializes in Music Recognition Technology (MRT) used to identify recordings, compositions, and AI-generated music across the internet, supporting rights holders and platforms in licensing and protecting audio content.
Sources: Pex | Vobile official site
Pex develops AI-powered content identification technology that detects and matches audio and video content, even when heavily modified. It enables fraud prevention, commercial licensing, recovery of unclaimed 'black box' royalties, and detection of AI-generated songs, helping rights holders and platforms track and manage music and audio use across the internet.
Sources: Pex | Vobile official site
Pex | Vobile can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pex | Vobile official site
Pex's technology is used by music labels, publishers, rights holders, streaming platforms, and other content platforms that need to identify, license, and protect music and audio content, including detecting AI-generated songs.
Sources: Pex | Vobile official site
Pex is known for its advanced Music Recognition Technology (MRT), which can identify recordings and compositions even when audio has been heavily modified. It is also recognized for its capability to detect AI-generated music, a growing need for rights holders and platforms managing digital content.
Sources: Pex | Vobile official site
Pex | Vobile scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pex | Vobile has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,450,299 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pex | Vobile: PetDesk (83/100), Persefoni (83/100), TGS (83/100), PheedLoop (83/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.