Ihr SHK Großhandel
PFEIFFER & MAY (pfeiffer-may.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Real Estate brands, in the 22nd percentile of 17680 E-commerce brands.
PFEIFFER & MAY is a wholesale distributor (SHK-Großhandel) specializing in bathrooms, heating, and building technology products in Southwest Germany. With over 160 locations, the company supplies sanitary, heating, ventilation, and tile products to end customers, skilled tradespeople, property developers, planners, and architects. It also operates bathroom showrooms, positioning itself as a leading regional wholesaler offering tailored solutions for both private and professional clients.
| Brand Name | PFEIFFER & MAY |
|---|---|
| Domain | pfeiffer-may.de |
| Industry | E-commerce, Manufacturing |
| Main Competitors | GC-Gruppe, Richter+Frenzel (68/100), SANHA, WASSER-ZUERICH, Haustechnik Schäfer, GRIESSER-GRUPPE (77/100), Bauer Gruppe (64/100), DANFOSS (84/100), REXEL Germany (76/100), WILO (85/100) |
Moz Domain Authority 37/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #465,916 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "PFEIFFER & MAY - SHK-Großhandel für Sanitär, Heizung und Haustechnik. Badausstellungen und Sortiment für Profis und Endkunden." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PFEIFFER & MAY?", Claude could not identify the brand as of October 2026. I don't recognize this specific company, likely because Pfeiffer & May is a smaller or regional German business that doesn't have much presence in my training data.
When asked "Best brands similar to PFEIFFER & MAY?", Claude would not surface PFEIFFER & MAY as of October 2026. I can't vouch for or compare a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PFEIFFER & MAY's main competitors in E-commerce: Richter+Frenzel (68/100), GRIESSER-GRUPPE (77/100), Bauer Gruppe (64/100), DANFOSS (84/100), REXEL Germany (76/100).
Sources: Brand Analyzer scan
PFEIFFER & MAY offers products and services in sanitary ware, heating systems, home/building technology (Haustechnik), ventilation, and tiles. It also provides bathroom showrooms (Badausstellungen) where customers can view product selections, catering to both individual consumers and professional trades.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY is a wholesale company (SHK-Großhandel) based in Southwest Germany that distributes products for sanitary, heating, and building technology. It operates more than 160 locations and serves both private end customers and professional tradespeople, as well as property developers, planners, and architects.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 43, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY supplies sanitary, heating, ventilation, and building technology products to customers across Southwest Germany. It operates bathroom showrooms and a wide product assortment, serving as an intermediary between manufacturers and professional installers, developers, planners, architects, and private end customers.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY is used by end customers (private individuals), skilled tradespeople (Fachhandwerker), property developers (Bauträger), planners, and architects, primarily within Southwest Germany, who require sanitary, heating, and building technology products and services.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY is known for being a leading regional wholesaler of sanitary, heating, and home technology products in Southwest Germany, operating over 160 locations and bathroom showrooms that serve both professionals and private customers.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PFEIFFER & MAY official site
PFEIFFER & MAY scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PFEIFFER & MAY has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #465,916 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify PFEIFFER & MAY from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PFEIFFER & MAY: Petstock (70/100), Petalfast (70/100), Phygital24 (70/100), Physicians Formula (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.