New Zealand's Leading Building Supplier
PlaceMakers (placemakers.co.nz) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Real Estate brands, in the 27th percentile of 23755 Manufacturing brands.
PlaceMakers is a New Zealand chain of DIY and trade stores, described as the country's leading and largest supplier of building materials and hardware. Headquartered in Auckland, the company serves builders, tradespeople, contractors, and DIY homeowners nationwide. It offers an extensive product range through physical stores and online shopping, with options such as contactless delivery and click & collect, positioning itself as a trusted, convenient source for construction and home improvement supplies across New Zealand.
| Brand Name | PlaceMakers |
|---|---|
| Domain | placemakers.co.nz |
| Industry | Manufacturing, E-commerce |
| Headquarters | Auckland |
| Main Competitors | Bunnings Warehouse (69/100), Mitre 10 (85/100), ITM, Carters (58/100), Resene (86/100) |
Moz Domain Authority 34/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #554,582 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
PlaceMakers has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "PlaceMakers is the Leading & Largest Supplier of Building Materials & Hardware in NZ. Shop Online for Contactless Delivery or Click & Collect from store!" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is PlaceMakers?", Claude could identify the brand as of October 2026. PlaceMakers is New Zealand's largest supplier of building materials and timber, operating a nationwide network of trade stores that serve builders, contractors, and DIY customers. It's owned by Fletcher Building and offers products ranging from timber and frames to hardware, tool Best known for Being New Zealand's biggest building supplies and timber merchant network.
When asked "Best brands similar to PlaceMakers?", Claude would recommend PlaceMakers as of October 2026. It's one of the most recognizable names in NZ building supplies, so it would naturally come up alongside competitors like Mitre 10 or Bunnings in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PlaceMakers's main competitors in Manufacturing: Bunnings Warehouse (69/100), Mitre 10 (85/100), Carters (58/100), Resene (86/100).
Sources: Brand Analyzer scan
PlaceMakers has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 19, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PlaceMakers official site
PlaceMakers is headquartered in Auckland. PlaceMakers operates in the Manufacturing category.
Sources: Wikidata
PlaceMakers scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PlaceMakers official site
PlaceMakers is a New Zealand chain of DIY and trade stores, described as the country's leading and largest supplier of building materials and hardware. It operates both physical retail locations and an online store, serving customers across New Zealand with a wide range of construction and home improvement products.
Sources: PlaceMakers official site
PlaceMakers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PlaceMakers official site
PlaceMakers offers a wide range of building materials and hardware products for construction and home improvement projects. Customers can shop online with options for contactless delivery or click & collect from physical store locations across New Zealand.
Sources: PlaceMakers official site
PlaceMakers supplies building materials and hardware to builders, tradespeople, contractors, and DIY homeowners in New Zealand. It operates physical stores and an online shopping platform, offering customers the ability to purchase products with contactless delivery or click & collect from store.
Sources: PlaceMakers official site
PlaceMakers is used by builders, tradespeople, contractors, and DIY homeowners across New Zealand who need building materials and hardware supplies for construction or home improvement projects.
Sources: PlaceMakers official site
PlaceMakers is known for being New Zealand's largest and leading supplier of building materials and hardware, serving both trade professionals and everyday DIY customers through an extensive network of stores and online shopping options.
Sources: PlaceMakers official site
PlaceMakers scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PlaceMakers has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #554,582 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PlaceMakers from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PlaceMakers: Pike Lumber (71/100), Piaggio (71/100), Association of Plastic Recyclers (71/100), Plotlogic (71/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.