Next Move Games Brand Score: 78/100 - Brand-Ready tier

Rassembler des talents pour créer des jeux

Next Move Games (planbgames.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 51st percentile of 12426 Media & Entertainment brands.

AI Snapshot

Next Move Games, formerly Plan B Games, is a board game publisher founded in April 2016. Its mission is to bring together talented people to create games of exceptional quality. The company designs and publishes award-winning, aesthetically refined board games, such as Azul, in collaboration with recognized game designers. It targets board game enthusiasts, families, and casual or dedicated players seeking quality games for various occasions.

Key facts about Next Move Games
Brand NameNext Move Games
Domainplanbgames.com
IndustryMedia & Entertainment, E-commerce
FoundedApril 2016
Main CompetitorsDays of Wonder (85/100), Asmodee, Z-Man Games (87/100), Stonemaier Games (71/100), CMYK / Repos Production, Hasbro (91/100), Mattel (88/100), Rio Grande Games (67/100)

Evidence

Moz Domain Authority 39/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Next Move, anciennement Plan b games, a été fondé en avril 2016, avec pour mission de rassembler des personnes talentueuses afin de créer des jeux d’une qualité exceptionnelle" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

People Also Ask About Next Move Games

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Next Move Games's main competitors?

Next Move Games's main competitors in Media & Entertainment: Days of Wonder (85/100), Z-Man Games (87/100), Stonemaier Games (71/100), Hasbro (91/100), Mattel (88/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Next Move Games?

Next Move Games scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Next Move Games official site

What is Next Move Games?

Next Move Games is a board game publisher, formerly known as Plan B Games, founded in April 2016. It designs and publishes board games, working with recognized game designers to create polished, high-quality gaming experiences.

Sources: Next Move Games official site

How can Next Move Games improve its AI discoverability?

Next Move Games can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Next Move Games official site

What products or services does Next Move Games offer?

Next Move Games offers board games designed and published in collaboration with recognized game designers. Its catalog includes titles noted for artistic design and engaging gameplay, such as Azul, aimed at families, casual players, and board game enthusiasts.

Sources: Next Move Games official site

What is Next Move Games known for?

Next Move Games is known for publishing Azul, an award-winning, aesthetically refined board game. The company has built a reputation for combining strong game design with high-quality artistic presentation.

Sources: Next Move Games official site

Who uses Next Move Games?

Next Move Games' products are used by board game enthusiasts, families, and both casual and passionate players seeking quality games suitable for various occasions.

Sources: Next Move Games official site

Recommendations

AI visibility

Next Move Games scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Next Move Games has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (10/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100.

Visibility - 10/100

Trust - 36/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Next Move Games: Pixomondo (78/100), Pixel Power (78/100), Plane + Pilot Magazine (78/100), PlayboyPlus (78/100).

A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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