Électricité et gaz moins chers
Octopus Energy France (plum-energie.fr) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, in the 40th percentile of 8644 Energy & Utilities brands.
Octopus Energy France (plum-energie.fr) is a supplier of electricity and gas in France, headquartered in Paris's 9th arrondissement and part of Octopus Group. Founded in 2014, it is led by CEO Céline Stein. The company aims to provide most French consumers with cheaper, simpler energy through competitive and transparent pricing, positioning itself as a modern alternative to traditional energy suppliers, targeting individuals seeking more economical electricity and gas options.
| Brand Name | Octopus Energy France |
|---|---|
| Domain | plum-energie.fr |
| Industry | Energy & Utilities |
| Founded | 2014 |
| Headquarters | 9th arrondissement of Paris |
| Parent Company / Owner | Octopus Group |
| CEO | Céline Stein |
| Main Competitors | EDF (74/100), Engie (82/100), TotalEnergies (84/100), ekWateur (85/100), Mint Énergie (81/100), ENI (90/100), Vattenfall (79/100) |
Moz Domain Authority 27/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De l" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on YouTube, Instagram, Facebook; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Octopus Energy France?", Claude could identify the brand as of October 2026. Octopus Energy France operates under the brand Plüm Energie, a French renewable electricity and gas supplier that Octopus Energy acquired in 2021 to enter the French market, offering green energy plans with transparent, simple pricing. Best known for Being Octopus Energy's entry into the French market via its acquisition of the green energy supplier Plüm Energie.
When asked "Best brands similar to Octopus Energy France?", Claude would recommend Octopus Energy France as of October 2026. It's a legitimate Octopus Energy subsidiary known for green energy supply in France, so it fits naturally when discussing Octopus Energy's international brands or green suppliers in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Octopus Energy France's main competitors in Energy & Utilities: EDF (74/100), Engie (82/100), TotalEnergies (84/100), ekWateur (85/100), Mint Énergie (81/100).
Sources: Brand Analyzer scan
Octopus Energy France has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Octopus Energy France official site
Octopus Energy France was founded in 2014. Octopus Energy France operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Octopus Energy France is headquartered in 9th arrondissement of Paris. Octopus Energy France operates in the Energy & Utilities category.
Sources: Wikidata
Octopus Energy France scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Octopus Energy France official site
Octopus Energy France, operating under the domain plum-energie.fr, is a French energy supplier offering electricity and gas to households. It was founded in 2014, is headquartered in the 9th arrondissement of Paris, and is part of the Octopus Group. The company is led by CEO Céline Stein and positions itself as a modern, lower-cost alternative to traditional energy providers in France.
Sources: Octopus Energy France official site
Octopus Energy France can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Octopus Energy France official site
Octopus Energy France offers electricity and gas supply contracts for individual consumers in France. These offers are designed around competitive and transparent pricing structures, intended to provide a more affordable and straightforward alternative to traditional energy suppliers' plans.
Sources: Octopus Energy France official site
Octopus Energy France is owned by or part of Octopus Group. Octopus Energy France operates in the Energy & Utilities category.
Sources: Wikidata
Octopus Energy France is known for offering competitively priced and transparent electricity and gas tariffs as an alternative to established French energy suppliers. It positions itself as an innovative, modern energy provider focused on affordability and simplicity for individual consumers.
Sources: Octopus Energy France official site
Octopus Energy France's services are used by individual consumers, or households, in France who are searching for more economical and transparent electricity and gas supply options compared to traditional energy providers.
Sources: Octopus Energy France official site
Octopus Energy France scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Octopus Energy France has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check, Claude could already identify Octopus Energy France from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Octopus Energy France: Playground (74/100), PJM Interconnection (74/100), Pacific Northwest National Laboratory (PNNL) (74/100), Pollution Systems (74/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.