The Global Voice of Produce & Floral
International Fresh Produce Association (IFPA) (pma.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Non-profit brands, Marketing & Advertising brands, in the 77th percentile of 7288 Food & Beverage brands.
The International Fresh Produce Association (IFPA) is a global trade association representing companies across the fresh produce and floral supply chain, including growers, suppliers, retailers, foodservice providers, and policymakers. Founded in 1876 and headquartered in Philadelphia, it advocates for industry interests, provides market intelligence, and facilitates connections among members. IFPA positions itself as a unifying global authority bridging commerce, policy, and innovation within the fresh produce and floral sectors.
| Brand Name | International Fresh Produce Association (IFPA) |
|---|---|
| Domain | pma.com |
| Industry | Food & Beverage, Non-profit |
| Founded | 1876 |
| Headquarters | Philadelphia |
| Main Competitors | United Fresh Produce Association, Produce Marketing Association (81/100), Fresh Produce Consortium, Canadian Produce Marketing Association, International Floriculture Trade Fair, American Floral Endowment |
Moz Domain Authority 56/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IFPA represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is International Fresh Produce Association (IFPA)?", Claude could identify the brand as of October 2026. IFPA is a trade association for the global fresh produce and floral industry, formed in 2022 through the merger of the Produce Marketing Association (PMA) and United Fresh Produce Association, and it supports members through advocacy, trade shows, research, and education. Best known for being the leading trade association for the fresh produce and floral supply chain, known for events like the Global Produce & Floral Show.
When asked "Best brands similar to International Fresh Produce Association (IFPA)?", Claude would recommend International Fresh Produce Association (IFPA) as of October 2026. If someone asked about major produce industry associations or trade groups, IFPA would be one of the most relevant to mention given its scale and influence after the PMA-United Fresh merger.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Fresh Produce Association (IFPA) has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 53, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Fresh Produce Association (IFPA) official site
International Fresh Produce Association (IFPA) was founded in 1876. International Fresh Produce Association (IFPA) operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Fresh Produce Association (IFPA) is headquartered in Philadelphia. International Fresh Produce Association (IFPA) operates in the Food & Beverage category.
Sources: Wikidata
International Fresh Produce Association (IFPA) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: International Fresh Produce Association (IFPA) official site
IFPA (International Fresh Produce Association) is a global non-profit trade association representing companies from every segment of the fresh produce and floral supply chain. It was founded in 1876 and is headquartered in Philadelphia, Pennsylvania. The association serves growers, suppliers, retailers, foodservice providers, and policymakers involved in the production, distribution, and sale of fresh produce and floral products worldwide.
Sources: International Fresh Produce Association (IFPA) official site
International Fresh Produce Association (IFPA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Fresh Produce Association (IFPA) official site
IFPA offers advocacy services, industry intelligence, and networking opportunities for companies and professionals in the fresh produce and floral supply chain. These services include representing industry interests to policymakers, providing market and trade information, and facilitating connections among growers, suppliers, retailers, and foodservice providers globally.
Sources: International Fresh Produce Association (IFPA) official site
IFPA is used by companies and professionals across the global fresh produce and floral supply chain, including growers, suppliers, retailers, foodservice providers, and policymakers who seek advocacy, industry connections, and market guidance.
Sources: International Fresh Produce Association (IFPA) official site
IFPA is known for being a unified global voice representing the entire fresh produce and floral supply chain, combining advocacy, industry intelligence, and international networking opportunities for its members. It is recognized as a leading authority connecting growers, suppliers, retailers, and policymakers within these industries.
Sources: International Fresh Produce Association (IFPA) official site
International Fresh Produce Association (IFPA) scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Fresh Produce Association (IFPA) has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 56/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify International Fresh Produce Association (IFPA) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Fresh Produce Association (IFPA): Plugrà (81/100), Plexure (81/100), Podravka (81/100), Shift4 Dine (81/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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