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Portakabin (portakabin.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Manufacturing brands, Education brands, in the 64th percentile of 7649 Real Estate brands.
Portakabin is a UK-based provider of modular buildings, offering solutions ranging from portable cabins to permanent structures. It serves sectors including education, healthcare, sports, and government, with 65 years of industry experience. The company positions itself as a market leader in rapidly deployable, high-quality modular construction, providing end-to-end support from design through completion for organizations requiring flexible building solutions.
| Brand Name | Portakabin |
|---|---|
| Domain | portakabin.co.uk |
| Industry | Real Estate, Manufacturing |
| Main Competitors | Wernick Group (76/100), Algeco (81/100), Elliott Group (79/100), Actavo (83/100), Modulaire Group (65/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Portakabin UK can deliver everything from quality modular buildings to award-winning permanent structures tailored to any purpose." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Portakabin?", Claude could identify the brand as of September 2026. Portakabin is a UK-based company specializing in the design, manufacture, and hire or sale of modular buildings, including portable and permanent modular structures used for schools, healthcare facilities, offices, and construction site accommodation. Best known for Portable and modular building solutions, particularly temporary site accommodation and classrooms.
When asked "Best brands similar to Portakabin?", Claude would recommend Portakabin as of September 2026. It's one of the most established and widely recognized names in the modular building and portable accommodation industry in the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Portakabin's main competitors in Real Estate: Wernick Group (76/100), Algeco (81/100), Elliott Group (79/100), Actavo (83/100), Modulaire Group (65/100).
Sources: Brand Analyzer scan
Portakabin has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Portakabin official site
Portakabin offers modular building solutions ranging from portable cabins to permanent structures. Its offerings are tailored to various sectors, including education, healthcare, sports, and government, and the company provides support throughout the entire process from initial design conception to project completion.
Sources: Portakabin official site
Portakabin scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Portakabin official site
Portakabin is a company that designs and builds modular buildings-structures engineered to be movable rather than permanently fixed in place. It provides solutions ranging from portable cabins to award-winning permanent structures, serving a wide range of sectors.
Sources: Portakabin official site
Portakabin designs, manufactures, and delivers modular buildings for a variety of purposes, including portable cabins and permanent modular structures. It provides end-to-end support from initial conception through to project completion, tailoring buildings for sectors such as education, healthcare, and sports.
Sources: Portakabin official site
Portakabin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Portakabin official site
Portakabin's buildings are used by organizations and institutions such as schools, healthcare providers, sports clubs, businesses, and government bodies that require flexible, high-quality modular or permanent building solutions.
Sources: Portakabin official site
Portakabin is known for its high-quality, flexible modular building solutions, including award-winning permanent structures. It has built a reputation over 65 years as a market leader in rapidly deployable modular construction across industries like education, healthcare, and sports.
Sources: Portakabin official site
Portakabin scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Portakabin has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Portakabin from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Portakabin: PORR (78/100), PORR (78/100), Preciosa Lighting (78/100), Precise (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.