Poslovna Hrvatska Brand Score: 70/100 - Developing tier

Najveća baza poslovnih podataka

Poslovna Hrvatska (poslovna.hr) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Government brands, Other brands, in the 24th percentile of 9051 Finance brands.

AI Snapshot

Poslovna Hrvatska (poslovna.hr) is described as the largest and most popular business data database in Croatia. It provides access to information on all commercial companies, craftsmen, sole traders, associations, unions, political parties, religious communities, and the full structure of state administration. The platform serves businesses, entrepreneurs, government institutions, researchers, and individuals seeking reliable data on Croatian companies and organizations, positioning itself as the leading comprehensive source of business information in the country.

Key facts about Poslovna Hrvatska
Brand NamePoslovna Hrvatska
Domainposlovna.hr
IndustryFinance, Government
Main CompetitorsFINA (Financijska agencija) (80/100), Bisnode, Dun & Bradstreet (87/100), Coface (91/100), Creditreform

Evidence

Moz Domain Authority 39/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Najveća i najpopularnija baza poslovnih podataka u Hrvatskoj, jedina baza podataka u Hrvatskoj koja Vam omogućava uvid u sva trgovačka društva, obrtnike i samostalne djelatnike, ud…" (Meta description: 38 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Poslovna Hrvatska?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Poslovna Hrvatska?", Claude could identify the brand as of September 2026. Poslovna Hrvatska (poslovna.hr) is a Croatian online business directory and database that provides company information, financial reports, and contact details for businesses registered in Croatia. Best known for Being a searchable database of Croatian company financial and registry data.

When asked "Best brands similar to Poslovna Hrvatska?", Claude would recommend Poslovna Hrvatska as of September 2026. It's a recognizable resource for looking up basic financial and registry information on Croatian companies, so it would come up naturally in that context.

People Also Ask About Poslovna Hrvatska

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Poslovna Hrvatska's main competitors?

Poslovna Hrvatska's main competitors in Finance: FINA (Financijska agencija) (80/100), Dun & Bradstreet (87/100), Coface (91/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend Poslovna Hrvatska?

Poslovna Hrvatska scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Poslovna Hrvatska official site

How can Poslovna Hrvatska improve its AI discoverability?

Poslovna Hrvatska can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Poslovna Hrvatska official site

What is Poslovna Hrvatska?

Poslovna Hrvatska is described as the largest and most popular business data database in Croatia, operating through the website poslovna.hr. It provides comprehensive information on trading companies, craftsmen, sole traders, associations, unions, political parties, religious communities, and the entire structure of state administration and public bodies in Croatia.

Sources: Poslovna Hrvatska official site

Recommendations

AI visibility

Poslovna Hrvatska scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Poslovna Hrvatska has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Poslovna Hrvatska from memory (September 2026) - a sign these signals are paying off.

Visibility - 21/100

Trust - 12/100

Recommendation likelihood - 30/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Poslovna Hrvatska: Porter Freight Funding (70/100), AIA Philippines (70/100), Primeritus Financial Services (70/100), Principa (70/100).

A step up - brands to learn from: ZT Corporate (71/100), Zeex (71/100).

Category leader: TradingView (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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