Support for moms with PPD
Postpartum Progress (postpartumprogress.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Media & Entertainment brands, in the 33rd percentile of 10827 Healthcare brands.
Postpartum Progress is a non-profit online resource dedicated to providing information, support, and community for mothers experiencing postpartum depression and anxiety. It combines personal stories from mothers who have lived through postpartum mood and anxiety disorders with expert-backed information, aiming to reduce stigma and connect affected women and their families with practical guidance and peer support.
| Brand Name | Postpartum Progress |
|---|---|
| Domain | postpartumprogress.com |
| Industry | Healthcare, Non-profit |
| Main Competitors | Postpartum Support International (70/100), 2020Mom (75/100), The Blue Dot Project, MGH Center for Women's Mental Health (79/100), Motherhood Understood |
Moz Domain Authority 58/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #886,653 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide information, support, and community for mothers suffering from postpartum depression and anxiety." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Postpartum Progress?", Claude could identify the brand as of September 2026. Postpartum Progress was a leading nonprofit and blog dedicated to raising awareness about postpartum depression and other perinatal mood and anxiety disorders (PMADs), founded by Katherine Stone. It provided peer support, personal stories, and resources for mothers struggling wit Best known for Being one of the most trusted early online communities and advocacy voices for postpartum depression and maternal mental health support.
When asked "Best brands similar to Postpartum Progress?", Claude would recommend Postpartum Progress as of September 2026. It's a well-known and respected resource in maternal mental health advocacy, so it's worth mentioning to anyone looking for postpartum depression support organizations, though I believe it has since become part of Postpartum Support International.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Postpartum Progress's main competitors in Healthcare: Postpartum Support International (70/100), 2020Mom (75/100), MGH Center for Women's Mental Health (79/100).
Sources: Brand Analyzer scan
Postpartum Progress has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Postpartum Progress official site
Postpartum Progress scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Postpartum Progress official site
Postpartum Progress is a non-profit organization and online platform that provides information, support, and community for mothers suffering from postpartum depression and anxiety. It positions itself as a leading resource in this space, offering content created by and for mothers who have personally experienced postpartum mood and anxiety disorders.
Sources: Postpartum Progress official site
Postpartum Progress can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Postpartum Progress official site
Postpartum Progress offers informational content, personal stories, and community support resources focused on postpartum depression and anxiety. These resources are designed to help new and expecting mothers, as well as their families, understand symptoms, find support, and access practical guidance related to postpartum mood and anxiety disorders.
Sources: Postpartum Progress official site
Postpartum Progress provides educational information, peer support, and community resources for mothers experiencing postpartum depression and anxiety. It shares personal stories from mothers who have gone through these conditions alongside expert-backed information, helping affected women and their families understand and navigate postpartum mood and anxiety disorders.
Sources: Postpartum Progress official site
Postpartum Progress is used by new and expecting mothers who are experiencing or at risk of postpartum depression, anxiety, or related mood disorders. It is also used by their families and support networks seeking to understand and assist with these conditions.
Sources: Postpartum Progress official site
Postpartum Progress is known for being a community-driven resource for postpartum depression and anxiety, combining first-person accounts from mothers who have experienced these conditions with informational content, positioning itself as a leading online support resource in this area.
Sources: Postpartum Progress official site
Postpartum Progress scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Postpartum Progress has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #886,653 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Postpartum Progress from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Postpartum Progress: PlasmidFactory (73/100), Piramal Foundation (73/100), Ash (73/100), Powersoft System (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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