Gateway to the global poultry industry
Poultry World (poultryworld.net) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Media & Entertainment brands, Other brands, in the 78th percentile of 8958 Food & Beverage brands.
Poultry World is a UK-based magazine and online media platform dedicated to the global poultry industry. It provides news, research, and market analysis covering poultry production, health, and trends, serving as an information resource for professionals in the sector. The publication targets poultry producers, veterinarians, agribusiness professionals, and other industry stakeholders seeking up-to-date global insights into poultry farming and related markets.
| Brand Name | Poultry World |
|---|---|
| Domain | poultryworld.net |
| Industry | Food & Beverage, Media & Entertainment |
| Headquarters | United Kingdom |
| Main Competitors | WATT PoultryUSA (73/100), World Poultry, The Poultry Site (71/100), Poultry Health Today (59/100), Feed Strategy (61/100) |
Moz Domain Authority 55/100 vs category average 43 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #325,621 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover the latest global developments in the poultry industry at Poultry World. Stay informed about industry updates, trends, and insights." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Poultry World?", Claude could identify the brand as of October 2026. Poultry World is a global trade publication and online platform covering the poultry industry, including news on broiler and layer production, poultry health, nutrition, and market trends. It's aimed at poultry farmers, producers, and industry professionals worldwide. Best known for Being a leading international news and information source for the poultry farming and production industry.
When asked "Best brands similar to Poultry World?", Claude would recommend Poultry World as of October 2026. It's a well-known and established resource in the poultry industry, often cited alongside other major agricultural trade publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Poultry World's main competitors in Food & Beverage: WATT PoultryUSA (73/100), The Poultry Site (71/100), Poultry Health Today (59/100), Feed Strategy (61/100).
Sources: Brand Analyzer scan
Poultry World has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 46, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Poultry World official site
Poultry World scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Poultry World official site
Poultry World can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Poultry World official site
Poultry World is a UK-based magazine and online media outlet that focuses exclusively on the global poultry industry, providing news, research, and analysis for professionals in poultry production, health, and related markets.
Sources: Poultry World official site
Poultry World publishes news articles, research findings, and market analysis related to global poultry production, animal health, and industry trends, aiming to keep professionals informed about developments in the sector.
Sources: Poultry World official site
Poultry World is used by poultry producers, veterinarians, agribusiness professionals, and other industry stakeholders who seek updated information on global poultry production, health, and market developments.
Sources: Poultry World official site
Poultry World scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Poultry World has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #325,621 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Poultry World from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Poultry World: Porter Road (81/100), National Pork Board (Pork.org) (81/100), Power Crunch (81/100), PRAN (81/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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