Vorübergehend geschlossen
preis.de (preis.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 31st percentile of 28436 E-commerce brands.
Preis.de was an established German price comparison platform that helped consumers find the best offers on products by comparing prices across retailers. The service is currently paused while the operators work on a new model to again provide value to users. It targeted consumers seeking to compare product prices to find favorable deals, operating within the e-commerce sector.
| Brand Name | preis.de |
|---|---|
| Domain | preis.de |
| Industry | E-commerce, Other |
| Main Competitors | idealo (82/100), Check24 (85/100), Billiger.de (73/100), Geizhals (78/100), Google Shopping, Preisvergleich.de (71/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #437,271 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
preis.de appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Preis.de möchte Verbrauchern helfen, durch Preisvergleiche die besten Angebote zu finden." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is preis.de?", Claude could identify the brand as of September 2026. preis.de is a German price comparison website that lets users search and compare prices for products across many online retailers before buying. Best known for Being a German price comparison platform for online shopping.
When asked "Best brands similar to preis.de?", Claude would recommend preis.de as of September 2026. It's a recognizable player in the German price comparison market, similar to idealo or Geizhals, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
preis.de's main competitors in E-commerce: idealo (82/100), Check24 (85/100), Billiger.de (73/100), Geizhals (78/100), Preisvergleich.de (71/100).
Sources: Brand Analyzer scan
preis.de has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 19, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: preis.de official site
preis.de scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: preis.de official site
preis.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: preis.de official site
preis.de scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
preis.de has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #437,271 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify preis.de from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to preis.de: PRAKTIS (72/100), Praktiker (72/100), Preisjäger (72/100), Premama Wellness (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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