Your neighborhood grocery store
Price Chopper / Market 32 (pricechopper.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 52nd percentile of 8945 E-commerce brands.
Price Chopper and Market 32 are supermarket brands operating pricechopper.com, offering grocery shopping through both physical stores and online channels, including delivery and pickup. The brand emphasizes community roots combined with modern convenience, aiming to provide quality groceries at accessible prices. It targets local families and individuals seeking affordable, flexible grocery shopping options in their region.
| Brand Name | Price Chopper / Market 32 |
|---|---|
| Domain | pricechopper.com |
| Industry | E-commerce, Food & Beverage |
| Main Competitors | Hannaford (75/100), Stop & Shop (80/100), ShopRite (74/100), Wegmans (89/100), Big Y, Giant Food (77/100), Aldi (91/100), Walmart (83/100), Kroger (83/100) |
Moz Domain Authority 58/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #121,613 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Price Chopper Supermarkets and Market 32 Grocery Stores are proud to offer Online Grocery Shopping, Grocery Delivery, or Store Pickup. See this week" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Price Chopper / Market 32?", Claude could identify the brand as of September 2026. Price Chopper / Market 32 is a supermarket chain operated by the Golub Corporation, based in Schenectady, New York, with stores across the Northeast including New York, Massachusetts, Vermont, New Hampshire, Connecticut, and Pennsylvania. It rebranded many of its locations under Best known for Being a longtime Northeast regional grocery chain with a loyalty rewards program (AdvantEdge Card).
When asked "Best brands similar to Price Chopper / Market 32?", Claude would recommend Price Chopper / Market 32 as of September 2026. It's a well-known regional grocery brand, so it would come up naturally if someone asked about supermarket chains or grocery e-commerce options in the Northeast US.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Price Chopper / Market 32's main competitors in E-commerce: Hannaford (75/100), Stop & Shop (80/100), ShopRite (74/100), Wegmans (89/100), Giant Food (77/100).
Sources: Brand Analyzer scan
Price Chopper / Market 32 has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 40, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Price Chopper / Market 32 offers grocery products available through in-store shopping, online grocery ordering, grocery delivery, and store pickup services.
Price Chopper / Market 32 scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Price Chopper and Market 32 are supermarket brands that operate physical grocery stores and the website pricechopper.com, offering both online and in-store grocery shopping options.
Price Chopper / Market 32 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Price Chopper / Market 32 is known for combining traditional supermarket offerings with online ordering, grocery delivery, and store pickup, while maintaining a community-focused presence.
The brand is used by local families and individuals looking for affordable and convenient grocery shopping, whether in-store or online.
Price Chopper / Market 32 scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Price Chopper / Market 32 has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #121,613 (Tranco), a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Price Chopper / Market 32 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Price Chopper / Market 32: Premium Jane (78/100), 포트원 (PortOne) (78/100), Prime Male (78/100), Printing for Less (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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