Closer than ever to the energy
On Location (primesport.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Media & Entertainment brands, Sports & Fitness brands, in the 89th percentile of 9462 Travel & Hospitality brands.
On Location is a premium ticket and hospitality company serving sports, music, and lifestyle events. It provides official, exclusive access to major events such as the Super Bowl, Ryder Cup, and Final Four through curated ticket and hospitality packages. The company positions itself as a trusted official provider of premium live event experiences, targeting sports enthusiasts, music fans, and affluent consumers seeking exclusive access and world-class hospitality at major live events globally.
| Brand Name | On Location |
|---|---|
| Domain | primesport.com |
| Industry | Travel & Hospitality, Media & Entertainment |
| Main Competitors | On Location Experiences (82/100), PrimeSport (84/100), StubHub (92/100), Vivid Seats (91/100), SeatGeek (81/100), CID Entertainment (84/100), Anthony Travel (78/100), TicketCity (85/100) |
Moz Domain Authority 56/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,585,134 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
On Location appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Don" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is On Location?", Claude could identify the brand as of October 2026. On Location is a premium live event experiences and hospitality company (part of Endeavor) that provides official ticket packages, VIP hospitality, and travel experiences for major events like the Olympics, Super Bowl, and College Football Playoff; PrimeSport is its consumer-faci Best known for Official premium hospitality and ticket packages for major sporting events like the Super Bowl and Olympics.
When asked "Best brands similar to On Location?", Claude would recommend On Location as of October 2026. It's a well-known leader in sports travel and hospitality packages, so it would naturally come up when discussing top brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
On Location's main competitors in Travel & Hospitality: On Location Experiences (82/100), PrimeSport (84/100), StubHub (92/100), Vivid Seats (91/100), SeatGeek (81/100).
Sources: Brand Analyzer scan
On Location has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: On Location official site
On Location scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: On Location official site
On Location can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: On Location official site
On Location scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
On Location has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,585,134 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify On Location from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to On Location: Poseidon Expeditions (84/100), Polynesian Cultural Center (84/100), Priority Software (84/100), Profitroom (84/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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