Offizieller Prämienrechner der Schweiz
Priminfo (priminfo.ch) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among Healthcare brands, Government brands, Finance brands. Among 4715 Healthcare brands analyzed, Priminfo ranks in the 17th percentile (category average 74, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 74/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 55/100, AI Discoverability 51/100, Brand Authority 20/100.
Priminfo (priminfo.ch) is the official Swiss health insurance premium calculator provided by the Federal Office of Public Health (BAG). It allows residents of Switzerland to anonymously compare mandatory health insurance premiums across providers in an independent, advertising-free environment. As the only calculator of its kind offered by a government body, it positions itself as a neutral alternative to commercial comparison platforms, helping users find a suitable health insurance provider without commercial bias.
| Brand Name | Priminfo |
|---|---|
| Domain | priminfo.ch |
| Industry | Healthcare, Government |
| Parent Company / Owner | Bundesamt für Gesundheit (BAG) |
| Main Competitors | Comparis (68/100), Bonus.ch (69/100), Moneyland (78/100), Priminfo24 |
Moz Domain Authority 39/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Offizieller und einziger, vom Bundesamt für Gesundheit (BAG) zur Verfügung gestellter Rechner für die Krankenkassenprämien. Die Berechnung erfolgt anonym, unabhängig und werbefrei." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Priminfo scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Priminfo has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check (August 2026), Claude could not identify Priminfo from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Priminfo?", Claude could not identify the brand as of August 2026. I don't recognize Priminfo specifically, though the name suggests a Swiss (.ch) service possibly related to health insurance premium comparison, it's likely too niche or region-specific to be in my training data.
When asked "Best brands similar to Priminfo?", Claude would not surface Priminfo as of August 2026. I can't verify what it actually offers, so I wouldn't want to recommend it based on guesswork.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Priminfo's main competitors include Comparis (68/100), Bonus.ch (69/100), Moneyland (78/100), Priminfo24. These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Priminfo and Moneyland are competitors in Healthcare. Brand Analyzer scores Priminfo at 65/100 and Moneyland at 78/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Yes, Priminfo is trustworthy as it is the official and only health insurance premium calculator provided by the Swiss Federal Office of Public Health (BAG). It operates independently of commercial interests, offers anonymous calculations, and is free from advertising, reinforcing its credibility as a neutral government resource.
Sources: Priminfo official site
Popular alternatives to Priminfo include Comparis (68/100), Bonus.ch (69/100), Moneyland (78/100), Priminfo24. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Priminfo offers a single core service: an official calculator for comparing mandatory health insurance premiums in Switzerland. This tool allows users to anonymously evaluate premium options based on their personal circumstances, providing an independent and advertising-free comparison of insurance providers.
Sources: Priminfo official site
Priminfo is the official health insurance premium calculator for Switzerland, provided by the Federal Office of Public Health (BAG). It is the only premium comparison tool offered directly by the Swiss government, designed to help residents compare mandatory health insurance premiums in an anonymous, independent, and advertising-free manner.
Sources: Priminfo official site
Priminfo has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 16, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Priminfo official site
Priminfo calculates and compares mandatory health insurance premiums for residents of Switzerland. Users can input basic personal information, such as location and insurance model preferences, to receive an anonymous overview of premium options from different health insurance providers, without commercial influence or advertising.
Sources: Priminfo official site
Priminfo scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Priminfo official site
Priminfo is known for being the sole official premium calculator for Swiss mandatory health insurance, provided directly by the Bundesamt für Gesundheit (BAG). It is recognized for its neutrality, anonymity, and lack of advertising, distinguishing it from privately run comparison websites.
Sources: Priminfo official site
Priminfo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Priminfo official site
Priminfo is used by residents of Switzerland who need to compare their mandatory health insurance premiums. This includes individuals seeking to switch insurance providers or find the most cost-effective plan that meets their healthcare needs, without the influence of advertising or commercial bias.
Sources: Priminfo official site
Priminfo is popular because it is the only government-endorsed and officially provided tool for comparing Swiss health insurance premiums. Its independence from commercial interests, anonymity, and lack of advertising make it a trusted resource for Swiss residents seeking unbiased information about their mandatory health insurance options.
Sources: Priminfo official site
Ranked closest to Priminfo: Primary Health of Central PA (65/100), StrideCare (65/100), Proficient Health (65/100), PureRawz (65/100).
A step up - brands to learn from: Zipari by mPulse (71/100), Zaina AI (71/100).
Category leader: Elsevier (96/100).