Jämför produkter och priser smartare
Prisjakt (prisjakt.nu) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, Media & Entertainment brands, in the 71st percentile of 19351 E-commerce brands.
Prisjakt (prisjakt.nu) is a Swedish price comparison website founded in 2002 and headquartered in Ängelholm. It aggregates millions of products and prices from various retailers, alongside user reviews, expert tips, and price history, to help consumers compare offers and make informed purchasing decisions. Prisjakt positions itself as an independent, consumer-focused platform aimed at Swedish shoppers seeking transparent pricing information and cost-effective buying choices across a wide range of product categories.
| Brand Name | Prisjakt |
|---|---|
| Domain | prisjakt.nu |
| Industry | E-commerce, Technology |
| Founded | 2002 |
| Headquarters | Ängelholm |
| Main Competitors | PriceRunner (83/100), PriceSpy, Kelkoo (69/100), idealo (82/100), Google Shopping |
Moz Domain Authority 59/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #35,987 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jämför miljoner produkter och priser på ett ställe. Lätt att hitta, lätt att jämföra. Omdömen, experttips och prishistorik. Bättre översikt, för bättre beslut." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Prisjakt?", Claude could identify the brand as of October 2026. Prisjakt is a Swedish price comparison website that lets users compare prices on products across various online retailers, mainly in electronics and consumer goods, to find the best deals. Best known for Being one of the leading price comparison platforms in Sweden and the Nordic region.
When asked "Best brands similar to Prisjakt?", Claude would recommend Prisjakt as of October 2026. It's a well-established and widely used price comparison service in Scandinavia, so it fits naturally when discussing similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Prisjakt's main competitors in E-commerce: PriceRunner (83/100), Kelkoo (69/100), idealo (82/100).
Sources: Brand Analyzer scan
Prisjakt offers a price comparison service covering millions of products, along with user reviews, expert buying guides, and historical price tracking. These tools let shoppers compare prices across multiple retailers for a wide range of product categories.
Sources: Prisjakt official site
Prisjakt is a Swedish online price comparison service that collects and compares prices, products, and reviews from numerous retailers in one place. Founded in 2002 and headquartered in Ängelholm, it positions itself as Sweden's leading independent price comparison platform, helping consumers find the best deals and make informed purchasing decisions.
Sources: Prisjakt official site
Prisjakt has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Prisjakt official site
Prisjakt was founded in 2002. Prisjakt operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Prisjakt is headquartered in Ängelholm. Prisjakt operates in the E-commerce category.
Sources: Wikidata
Prisjakt compares millions of products and prices from different online and physical retailers, presenting them alongside customer reviews, expert buying tips, and historical price data. This allows users to see how prices have changed over time and to identify the most cost-effective offers for a given product before making a purchase.
Sources: Prisjakt official site
Prisjakt scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Prisjakt official site
Prisjakt is known for being Sweden's leading independent price comparison website, offering price history tracking, product reviews, and expert buying advice that help consumers compare offers across many retailers and categories.
Sources: Prisjakt official site
Prisjakt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Prisjakt official site
Prisjakt is used by Swedish consumers who want to compare prices and products online before making purchasing decisions. Its audience includes price-conscious shoppers seeking the best deals, as well as those who value product reviews and historical pricing data to guide informed, cost-effective purchases.
Sources: Prisjakt official site
Prisjakt is popular because it consolidates millions of products and prices from various retailers into a single, easy-to-use platform, combined with user reviews, expert tips, and price history. This comprehensive overview helps Swedish consumers quickly compare options and make cost-effective, informed buying decisions.
Sources: Prisjakt official site
Prisjakt scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Prisjakt has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #35,987 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Prisjakt from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Prisjakt: Priority Tire (81/100), PrimeWeld (81/100), Evans Cycles (81/100), Pronovias (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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